Online booking, hotel accommodation and similar budget for 2019. They are the three elements that distinguish flights from United Kingdom, France and Germany Will make tourists to Spain this summer, as evidenced by the second edition of Institute of Tourism Digitization Vodafone Business-CETT, in collaboration with and developed by Netquest hosteltor Tourism news in the post-pandemic tourism behavior surprises. The above study, on a sample of 600 European tourists, analyzes their expectations and predicts their behavior while Tourism begins its recovery with the rate of vaccination.
European tourists will travel to Spain this summer by plane, as the majority of transport means; They will stay in the average country Eight to 41 days – 48.74% of those surveyed admit this, while only 4.52% would choose stays of less than three days; and the the hotel It will still be preferred (38.53%), followed by Tourist apartments (23.79%).
This second edition of the study emphasizes strengthening the digital trend: 82.92% of the sample will contract online bookings more than a month in advance (42.55%), followed by between three weeks and one month (36, 52%)
This means, how did it affect Pablo Soto, Head of Tourism Innovation at Vodafone Business, said, “The faster marketing efforts begin to attract travelers, the better. The tourist is convinced that this summer he will finally be able to travel and book with a certain margin of time“.
93.46% of the sample at least equals the pre-COVID budget, and of those, 27.30% increases it
Digitization to improve the travel experience
The report also reflects the perception that Traveling can be more boring than in a pre-COVID environmentBut they also agree that this bureaucracy helps mitigate uncertainty, as indicated by more than 75% of respondents.
Digitization, however, stands as an ally to deal with these tedious procedures and Improve your travel experience: 60.47% believe that using digital media as communication channels or applications can be effective in alleviating negative feelings associated with travel in the new normal.
Furthermore, they have two clear demands regarding How should this digital media be designed and what you must contribute in order to use it effectively. On the one hand, they demand that the tools are not complicated and that they provide useful information, which is appropriate for 60.47% of the sample; But it also requires it to be easy to use and to be fun, with gameplay, rewards, etc.
Transparency and honesty
Another key factor revealed by the study so that operators can anticipate the needs of tourists are Destination selection criteriaWhich also changes with respect to the previous version.
In the first study Hygiene – hygiene and health security – responsibility and trust The key terms indicated by the respondents were with the relevant percentage. On this occasion, health security emerges as a major factor to be taken into account, with more than 50%, the proportion of tourists who refer to Transparencyup to 30.65%; followed by sincerityAbout 20% of the importance.
You can download the study by clicking on the following button: