Famous singer and actor Elvis Presley, one of the most important stars in American music of the twentieth century, will once again be in the music scene, but this time, through his new channel.
The creation of this channel will be made possible thanks to the agreement reached by Cinedigm and the star’s heirs who are grouped into Elvis Presley Enterprises, the former said in a statement.
The new service will exclusively broadcast the “King of Rock ‘n’ Roll” movie and TV shows along with music documentaries and films by other artists.
The Elvis Presley Channel, the channel’s name, is expected to launch in early 2022, and can be available in the US and Canada for line platforms and on network-connected TVs, as well as other digital devices, according to Cinedigm.
“There are few people more famous than Elvis Presley, and he transcends time, gender, and medium,” Eric Obika, president of Cinedigm Digital Networks, said in the statement.
“The opportunity to create a brand channel around Elvis opens up streaming possibilities for a whole new demographic in the fastest growing segment of advertising. The channel will allow a whole new audience to experience Elvis, while also giving its fans a deeper look into their idol.”
Cinedigm plans to present an ongoing collection of Elvis with specials and documentaries that include Singer Presents… Elvis (The Stars Special Returns in ’68), Elvis Aloha of Hawaii Via Satellite and Elvis by the Presley, among other specials.
The new channel will give viewers an intimate look at the artist who defined a generation with exclusive films, specials and documentaries. It will also give fans a chance to see previously unreleased footage from the Graceland Archives, the residence of the star who died in 1977.
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