To create the anthology, the team drew on the insights of three award-winning directors from the production company beautiful bird: Velas (Brazil), JB Braud (France) and Alex Bono (USA). They each directed a short film inspired by a central creative idea: the power of Christmas to bring about “memorable and magical” moments.
The short film “Alma” is set in a town in Mexico that is famous for making year-round Christmas decorations for the whole world. There she no longer feels the magic of Christmas, until an event occurs that reanimates her.
‘Les Petits Mondes De Noël’ is a love story that unfolds between two estranged lovers who work, alongside, in a record store and bookstore near Paris, rekindling their relationship while creating decorative exhibits for the Christmas holidays.
Christmas Bites is a comedy film set in the United States about a vampire who meets his girlfriend’s parents for the first time, and what happens when he meets his old rival Santa.
Many brands have found in celebrations, such as the Day of the Dead or Christmas, a framework for creating content that allows them to promote link With consumers and attract new audiences through various touch points.
“Christmas has always been a special time for our brand. This year, with our Anthology series, we are excited to discover new horizons and find new ways to connect with new audiences,” says Salman Karega, Global Head of Coca-Cola Brand..
“Christmas provides a great creative canvas for storytelling,” added Pratik Thakar, Global Head of Creative Strategy and Content for The Coca-Cola Company.
Coca-Cola said it will look forward to working with other writers, directors, and producers to bring more magical stories to life under its “Magic for Real Presents” umbrella.
The short film will reach audiences in 13 countries and will be supported by branded content on Fire TV and IMDb, as well as custom bags of Amazon Fresh, said Tanner Elton, vice president of sales for Amazon Advertising.
“We’re opening up multiple possibilities and multiple ways for customers to discover these short films on Prime Video,” says Elton. He concludes, “This program exemplifies the growing opportunities to create new forms of entertainment and engage audiences through an enhanced experience.”
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