If we learned a few days ago that “The Squid Game” is indeed the most watched fantasy work in Netflix history with more than 132 million views in less than a month, we are now discovering the amazing benefits that the popular platform of this fantasy will have. The South Korean series is sweeping the world and causing a flood of new Asian subscribers drawn by this type of audiovisual production.
The company created by Reed Hastings usually provides audience measurement data for its products, while avoiding any other type of economic figure. however, Bloomberg Portal He has access to a document in which the benefits Netflix receives from “The Squid Game” are filtered. The series starring Lee Jung-jae, HoYeon Jung, and Wi Ha-joon, among others, generated an economic impact of $891.1 million when its production costs were just $21.4 million. Each episode had a budget of 2.4 million.
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The aforementioned document also specifies that 132 million viewers would have watched at least two minutes of “The Squid Game” in the 23 days that it was available in the platform’s catalog. The company estimates that 89% of these users watched at least 75 minutes of novels, which equates to more than one episode; And 66% of all deliveries, which means 87 million subscribers have watched it from start to finish. A total of 1,400 million hours have been played since its listing on Netflix leaving behind The Bridgertons’ achievement of 625 million hours in 28 days.
“We believe Netflix has found a strong and profitable strategy through its content internationalization efforts, with ‘The Squid Game’ as a perfect example,” explains Michael Pachter, analyst at Wedbush Securities. This fact caused the platform to start including more South Korean content in the catalog. Another of your great assets? The Alice in Borderland series.
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