Google’s news search engine, better known as Google NewsAnnouncing a new design and custom themes in a post on the tech company’s blog. The purpose of this revamp is to bring users closer to a more local newsgroup and focus primarily on their communities.
Moreover, it acknowledges that at present, the work of collecting and investing Information What news organizations do is becoming more and more complex for publishers.
“The local news They are essential to people and their communities,” Google points out in its blog post.
That’s why the Community News Summit was held in Chicago on August 16, where the company brought together more than 100 people regarding news production and local information From the United States and Canada to share success stories and challenges in their work.
The event also included workshops on Google products and the tools available to them, as well as talks about Sustainability from work the behavior of the reader.
As the tech company announced, local news sources will be featured more frequently on the Google News platform, tailored to each user according to their interests, as well as information from National domain. This way they will be able to count on the quality of local information and smaller organizations will benefit from greater reach.
Changes made in this product are in line with work done in Google News Initiativewhich is concerned with highlighting information that is close to users and thus finding them more easily.
A news tagging system has also been introduced for users to identify frequently cited stories. This feature is only available in United State for notes, interviews, research articles and press releases, among other informative content, although Google reports that it could be seen in other countries in a few weeks.
Google indicated on its blog that it has partnered with various organizations in the United States to develop customized programs that support the digital capabilities of its members.
In addition to training and highlighting content from local news organizations, Google spent a total of 15 million dollars For a digital and print campaign in the United States based on the purchase of advertising space in local media in that country.
The ad not only highlights the company’s work in supporting news producers, but also highlights their work and its importance. We encourage Readers from all over the world to support local news publishers,” refers to the information published by Google.
In addition to supporting the work of local news organization editors, Google also works with local broadcasters. In the case of division Cooperat Affiliated with the National Broadcasting Association, a program has been launched to improve audience participation online and monetize stations.
Finally, Google invited users to sign up, donate or advertise their work on small platforms news producers To support the work of journalists and reporters responsible for generating information for the public.
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