Gen Z loves to entertain in advertising (and leave information in the background)
Gen Z youth prefer creative and entertaining advertising much more (52%) than Boomers (42%).
In the past, the consumer approached advertising first and foremost with the aim of obtaining information And he did not attach much importance to entertainment, which he tended to push into the background.
but, Gen Z seems intent on reversing this trend and placing more emphasis on the creativity, entertainment, and fun of ads than on the pure, solid information embedded in the ads they choose to watch. This is evident from a recent report carried out in the United States before N.C. solutionsuggesting that centenarians’ detachment from information in advertisements may be rooted in their tendency to search the web for that information.
Comparing the attitude towards advertising for Generation Z (which includes young people born between 1997 and 2002) with that of “baby boomers”, it appears that Younger consumers prefer creative and entertaining ads more (52%) than older consumers (42%). Centennials also show a higher preference for funny ads (43%) than Baby Boomers (39%).
for his part, Baby boomers tend to choose ads that are directly related to their purchasing interests. Not in vain, 52% give their approval to those ads that tell you to promote previously purchased products. In contrast, only 36% of Gen Z show a penchant for this type of advertising.
Generation Z is allergic to ad breaks
On the other hand, there is an interesting dichotomy regarding ads that specifically dance water on purpose. (The ones that brands generate in abundance these days). Centennials are three times more likely than baby boomers to prefer ads that align with their social values (17% vs. 6%). By contrast, baby boomers (44%) are more upset than generation Z (35%) because advertising is not aligned with their own values.
If we stop at what annoys the advertising consumer the most, What drives Generation Generation crazy the most is ads that interrupt the content they’re watching (58%). However, only 38% of baby boomers find ad interruptions annoying.
Gen Z’s lower tolerance for interruptions could be affected by factors such as the prevalence of “ad blockers” or No ads in paid subscriptions to video streaming platforms.
For his part, he isBaby boomers, who are still regular viewers of linear television, are generally more accustomed to interruptions caused by commercials.
It should also be noted that Generation Z is particularly receptive to advertising on social media (72%). On the other hand, this percentage drops to barely 19% in the case of baby boomers. This generation is more likely to encounter ads on cable TV (45% vs. 28%) and linear TV (58% vs. 20%).
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