Fortune, TV rights in major events

TV and media rights to major sporting events have been prohibitively expensive since then Olympic GamesAnd the world CupAnd the NFLAnd the NBA s Premier League They generate billions of dollars, and events justify this, as they are followed around the world in such high quality. Several broadcasters are involved, to make an offer to sponsors, who request to advertise, display and consume their product.

The NBC, at United StateFour thousand, 380 million dollars were paid for the transfer Tokyo OlympicsAnd these are the most expensive television rights in the history of the Olympiad. The NBC She actually got eight billion dollars in addition to what she paid everyone Olympic Games Until 2032, huge production costs are still lost.

The Globalism It is another event that generates large sums of money for rights. Its increases are greater every day thanks to the massive participation of the countries that comprise FIFA. The structure of the regional qualifying tournaments and the final tournament, which takes place every four years, will be able to have a larger audience when it reaches 64 countries playing it, in two or three countries, along with the new technologies, which make it possible to transfer. And publish it in all available and planned platforms.

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The NFL It is another money-making machine, due to its TV and media rights, being a pioneer in knowing how to use every one of the tech platforms that were inaugurated more than 25 years ago, when satellite TV, known as DTH (Direct To Home), took off. The NFL It manages to present every match on its multiple channels, being the accurate method of payments for each event, and it is very popular among fans in United State, As well as internationalization and distribution of games, and increasing audiences.

In the United States, rights NFL Chained NBCAnd the CBSAnd the FoxAnd the ESPN s DirecTV, In addition to all the digital and streaming platforms for these and other large TV stations, which are about to enter. The NFL Gets much more money than Olympic Games. Other events that charge high for their rights are NBA, With a model similar to the NFLBoxing, football, cricket and baseball Big leaguesHockey and college sports National Collegiate Athletic Association And tennis, among other things.

he goes! The circumstances of the epidemic have affected many Suspenders, Due to the empty or limited capacity of the audience at its events, but at the same time it disrupted other sports, as advertising budgets have been focused on major events and tournaments or small events that are struggling financially. Big events eat children!

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