Final 23 sub, more than Tree Mayor

The final between Mexico and Honduras at the Concacaf Pre-Olympic Championship was the most watched match for the Mexican national team at its debut in 2021. This game reached the highest ranking number among Tri’s commitments in March, after subclass 23 and sub-category. Highest, with more than 2.7 million viewers.

In addition, it had the highest ATS range (average time spent) at 1 hour 19 minutes out of a total of three hours. This match took place on Tuesday 30 March, starting at 7:00 pm, and identified the CONCACAF Youth Champion.

This data was shared with El Economista by specialist consultancy Nielsen Ibope, which brought together Tri sub 23 fans and the top tier during their pre-Olympic participation in Guadalajara, Jalisco, and in this year’s first FIFA history in Europe, respectively.

According to that report, the highest-ranked match in the category is the closest in the crowd to the U-23 final is Mexico vs. Wales, with the opening of the first European Tour 2021 in Cardiff.

This meeting rated 2.3 million viewers and even surpassed the U-23 Final in Reach (Reach) by 6.3 million compared to 6.2 in the U-23 Final, although it should be noted that reach refers to the total number of people who watched one minute on The least of the game, while the rating focuses on those who have stayed the longest.

Mexico played against Wales on Saturday, March 27th at 1:30 pm, while Mexico was against Honduras during the week.

In social networks, the pre-Olympic final was also the pioneer in what was created digitally: it added more than 19,000 mentions and more than 57,000 interactions in total, surpassing the 50,000 produced by Tri sub 23 semi-final against Canada.

According to a report by Talkwalker, a global company specializing in listening and analyzing social media and the Internet shared with this newspaper, the Under-23 team has achieved more than 124,000 interactions between Twitter, Facebook and Instagram in three days of matches between 24 And March 30th.

Regarding the sentiment of these interactions, between 22 and 30% were positive in favor of the Mexican national team, culminating in the semi-final against Canada on Sunday night 28 March.

The final against Honduras, where Mexico tied with a goal in the 80th minute and extended the series to a penalty shootout (as Mexico won the title) generated 29.2% positive sentiment, highlighting goalkeeper Sebastian Jurado (seba_jurado) as the third most mentioned account. Just behind the national team (miseleccionmx) and the sponsoring beer (corona_futbol).

In contrast, the first team scored the fewest viewers on the same day of the Under-23 Final, Tuesday, March 30th. Led by Gerardo Martino, El Tri beat Costa Rica 1-0 with a rating of 1.8 million, one million fewer than Jaime Lozano’s youth team.

Costa Rica’s ranking was even lower than the U-23 match between Mexico and the US on March 24, which was only in the group stage.

One factor for this drop in numbers is the day and time, as it was shown on Tuesday at 2:00 p.m. when the audience is most likely to act. On the other hand, the other Tri Mayor match was on Saturday, and the Olympic preliminary games began, although some were during the week, at 7:00 pm.

Another variable that should be emphasized is that the U-23 matches were broadcasted only by one television network: Televisa, by Channel 5 (Open TV) and TUDN (on mobile devices by subscribing to Izzi or Blim), while the Mayor of Tri was broadcasted. , In addition to Televisa, by TV Azteca.

In mid-March, Mediotiempo reported NTV Azteca had not reached an agreement with the Mexican team to be able to broadcast the pre-Olympics matches, despite the fact that the TV station recently said it had added the Bundesliga and Formula E cars. .

The first national survey of audiovisual content consumption, launched by the Federal Institute of Communications in 2018, revealed that Azteca TV has 74.62% of the preferences of Mexican audiences when it comes to watching football matches, either the Liga MX or the Liga MX. The team, above 25.22% of Televisa.

Another factor in the classification differences between the U-23 team and the senior team is that the former was playing an official tournament with direct knockout matches, seeking a pass to the Tokyo Olympics, while Gerardo Martino’s team had friendly matches against two unequal teams. In FIFA’s Top 15 (Wales, 18 and Costa Rica, 50).

In terms of players, the sub-team has 23 trident with more than 1.5 million followers between Twitter and Instagram: Sebastián Córdova, José Juan Macías and Alexis Vega, among the fans’ favorites in the pre-Olympics.

For his part, the biggest player caused expectations of the return of players such as Herving Lozano, Andres Guardado and Diego Lenez, in addition to the debut of the young Efrine Alvarez. Only Lozano started in both matches.

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