Facebook fights with Apple over iOS privacy changes

Facebook is again Criticism of upcoming privacy changes To apple Ios Which can uproot ad-tracking features used by apps. On Wednesday, the social network told full-page newspaper ads that the feature in iOS 14 is expected to be released early next year, which will hurt small businesses. The company also expanded on its position in a blog post, Saying that Apple’s new policy “It’s about benefiting more than privacy.”

Apple announced Many new privacy updates for iOS At its Worldwide Developers Conference earlier this year, a feature called App Tracking Transparency was included, in which people would have to opt for their data-gathering apps rather than collecting their own data. The update threatens to uproot many of the ad-tracking features in the app, including Facebook. In September, Apple Decided to delay feature rollout until 2021 Therefore developers may have more time to make necessary changes.

Facebook’s criticism of Apple is the latest in an ongoing public feud between the world’s two largest tech companies. The social network, which has failed to protect user privacy, views Apple’s changes as an attack on personal advertising. Facebook earns most of its money from advertisements, which can avoid people from charging membership fees for using the social network.

Facebook has Previously said iOS update Less effective tracking would mean less profit for advertisers. In Wednesday’s ads, Facebook states: “Given how personal ads can be used, it affects large companies like ours, these changes will be disastrous for small businesses.”

Apple defended the tracking changes, saying they give users more control. In a public letter last month, Jane Horwath, the company’s privacy chief, Facebook called out for its data collection practices And said Apple is “fully committed” to tracking its apps that track transparency feature and other privacy protections.

“Facebook executives have clarified that their intention is to collect as much data as possible in both first- and third-party products to develop and monetize detailed profiles of their users, and this disregard for user privacy in their products Continues to include more. ” Horwath wrote.

Dan Levy, who oversees advertisements and commercial products, said in a press call Wednesday that Apple “behaved competitively by using its control of the App Store to benefit its bottom line at the expense of creators and small businesses.” having had.” If the service moves away from ads and starts charging subscription fees or in-app payments, Apple benefits because the company makes money from the fees charged to developers, Levy said.

The impact on Facebook’s business would be “less severe” as the company has diversified advertising businesses with more than 10 million advertisers. Compared to small businesses, he said, Facebook “would be fine.”

“It’s not just a technical battle over different pieces of technology and policy,” Levy said. “This is a set of changes and a start on what we believe is a long strategic step from Apple fundamentally changing how free internet and advertising work for small businesses.”

Steve Setfield, director of privacy and public policy on Facebook, also said during a press call that it would also support Epic game, The company behind the popular video game Fortnite, which filed a lawsuit against Apple earlier this year, seeking a 30% cut in iPhone app sales by iPhone makers engaged in competitive practices. . ipad. Epic Games also sued Google and Fortnite was removed from Apple’s App Store and Google Play Store.

“We are ready to provide relevant information in their litigation about how Apple’s policies are harming the millions of people and businesses that use our services,” Satterfield said.

Epic did not immediately respond to a request for comment.

Facebook ads were criticizing Apple, which was Previously reported by BloombergAppeared in newspapers including The Washington Post and The Wall Street Journal.

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