According to the App State’s 2021 Mobile Status Report, global mobile device users viewed 146 billion hours of video streaming in the first quarter of 2019. In the fourth quarter of 2020, that number approached 240 billion. This represents an increase of nearly 65% in two years. For 2020 alone, the increase was 40%, to a total of 935 billion hours. Netflix is among the big winners for 2020. State Of Mobile 2021 showed that Netflix was the entertainment product with the highest growth (in the past) in the following markets: Argentina, Brazil, Mexico, Australia, Indonesia, South Korea, France, Germany, Turkey and the United Kingdom. This is attested to by the company’s own numbers. Netflix closed 2020 with 203.66 million paid subscribers (an increase of 21.9% compared to 2019).
Disney +, launched in November 2019, has had an equally impressive year. According to data from App Annie, it ranked # 1 in the “best-selling” entertainment apps in the US in 2020, and # 2 in the United Kingdom, Germany and Australia. Disney claimed 87 million paying subscribers in December. The group believes it may reach 260 million by the end of fiscal year 2024. Although the full video giants are successful, overall, it is the “coffee shop” video that generates the most views per hour. YouTube tops the ranking for video streaming apps for time spent in all of the markets analyzed except for China.
Russians watched an average of 30.4 hours of YouTube videos per month. MX Player, ranked # 2, total 5.1 hours per month. Meanwhile, Indian consumers watched 37.8 hours of video on YouTube per month, compared to 8.4 hours on Netflix. One of the biggest mobile events of 2020 was Quibi, the startup founded by Hollywood billionaire Jeffrey Katzenberg. Quibi was intent on changing the “coffee shop” video environment with a service that offers short content for mobile users. But society has suffered. It has amassed a budget of $ 1.75 billion to produce videos led by a number of stars, for consumers who seem to prefer watching handcrafted content on YouTube and TikTok. It was sold to Roku Corporation in October.
Another player in the broadcast war: Twitch. The Amazon channel for video game viewers is neither short nor long. It is a special case. But he also took advantage of the order to stay home. App Annie data shows that Twitch ranks first in the ranking of “best-selling” entertainment apps in the United Kingdom, Germany, France, Mexico, Brazil and Turkey. The company recently confirmed that its users watched 1 trillion minutes of video streaming in 2020 (a 78% increase from the 560 billion minutes reported in 2019).
According to App Annie, while the pandemic has undoubtedly accelerated the transition to video-on-demand consumption, most observers expect the flow to continue to grow even as life returns to its normal course. In its 2020 Mobility Report, Ericsson said that, on average, a mobile user consumes 9.4 GB of mobile data per month, and this video is responsible for 60% of that traffic. The company expects the monthly total to increase to 21GB by 2024, with video accounting for 74% of data consumed.
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