Turespaña and FINE are collaborating to promote wine tourism

Turespaña and the International Wine Tourism Exhibition (FINE), organized by Feria de Valladolid, signed a cooperation agreement to promote the development of the offer of Spanish wine tourism in the international markets.

The cooperation agreement will affect three aspects:

• Internationalization of the offer of Spanish wine tourism
• Training the sectors involved in creating and marketing innovative, high-quality expertise
• To improve the position of the Spanish brand in the international wine tourism sector

FINE, a business platform for the wine tourism sector, will celebrate its establishment Second Edition On June 9 and 10, with the participation of wineries, regions and tour operators from Australia, Canada, the United States, Germany, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Singapore, Sweden, Ukraine or the United Kingdom, among others.

Miguel Sanz, General Manager of Turespaña, and Alberto Alonso, General Manager of Feria de Valladolid.

The CEO of TurespañaMr. Miguel Sanz stated that “measures for the international tourism promotion of wine tourism should be a priority at this special moment, as brand promotion for our country”.

He also adds that, “In short, it’s a value, it’s a brand, it’s a key component of Turespaña’s strategy, for this.” A new opportunity to stimulate tourism, To encourage people to travel to Spain and to become again a leading, unique, more interesting destination, and above all, safe and reliable, which will help retain travelers. “

For this part, General Manager of Valladolid Gallery, Alberto Alonso, Has expressed satisfaction “with the incorporation of Turespaña into a clear project International career And this, from the start, has been committed to serving the growth of wine tourism. We are sure of that We can be a global reference That is why it is imperative that you be visible in those markets. “

The next edition

Among the envisaged actions for the next release of FINE, #WineTourismExpo, is to publish the contents of the exhibition through Tourism councils abroad Count on Turespaña, the collaboration to hire tour operators and journalists to take part in the event and organize the latter’s trips.