They reported low interest from European television in the Women’s World Cup

Madison Gordon 2 years ago 2 min read

Paris.- the FIFA “Not intending to sell this star competition” but after three months FIFA Women’s World CupNo TV channel has obtained the rights to broadcast in France, Spain or other European countries, in the absence of an economic agreement between the two parties.

motives? with the time difference Australia And New Zealandcompetition in the middle of the summer season (July 20 – August 20) for economic reasons.

“The bidding process for the rights to broadcast the 2023 Women’s World Cup in various European markets has not yet been completed“In the absence of bids that give fair recognition to the world’s largest women’s football tournament,” FIFA told AFP.

Therefore, negotiations continue.With different potential publishersRefers to the governing body of world football.

This is the case in Spain, but also in the United Kingdom, France or Japan, unlike the United States, Canada, the Netherlands or Brazil, the powers in women’s football, whose broadcasters have reached agreements.

https://twitter.com/FOXSportsMX/status/1648929509926752258

What is at stake is not insignificant as the income generated from the audiovisual rights of the World Cup has been reinvested by FIFA in the development of women’s football. Not so much in European countries but in Asia or AfricaAccording to a source close to the case.

So, FIFA”He has no intention of selling below this stellar competition”, confirms the example, which signs contracts directly with broadcasters, without going through an intermediary agency.

Gianni Infantino He expressed his displeasure with the situation during last October’s draw in Auckland: “The announcers are offering us a hundred times less than what they are offering us at the Men’s World Cup.”

The FIFA president has judged those performances.”unacceptable“Knowing that TV networks”We have been pushed to do more for equality“.

in Europe, This lack of interest is explained above all by the geographical area of the competitionwhich was staged for the first time in Oceania, and as a result of jet lag, which cooled the spirits of the chains.

Likewise, the competition will take place with the European summer more advanced than usual and So it falls into a downturn in terms of advertising revenue.