The FIA ​​Congress in Cordoba had an economic impact of one million euros

Celebrating the last extraordinary meeting of the Arab Republic of Egypt International Automobile Federation (FIA) in Córdoba was a “complete success”, as it was reported yesterday Deputy Mayor for Finance and EconomicsBlanca Torrent, who announced in numbers the impact of this event left million euros in the city.

Torrent remember they were 600 delegates from all over the world from 140 countries who resided in Cordoba from the 19th to the 22nd of June and who according to the data you providedCongressional Organizers AssociationEach participant had an average per capita expenditure About 335 eurosThree times more than the average tourist.

After the economic return was close to one million euros, a large proportion of the hotels were laid full poster The Mayor of Finance and Economics said the occupancy rate was 65% “at the time of June, which is not particularly good for the city’s tourist data”.

Media implications

Another positive fact is that 30% of the attendees showed up Intention to return in a personal capacity to the city, “which is good news for the tourism prospects of this city in the short and medium term,” as well as to re-evaluate the Cordoba brand, which “has a direct impact on The image of the city as an ideal place to hold this type of eventTorrent added.

In terms of influence data in the media, data provided by the FIA ​​itself indicates 1.1 million impressions on social networks and more than 400 articles in the press from all over the world.

Of these, according to the Mayor of Finance and Economics, 47% of the written media were from United Statefollowed by 6% in France, Italy and the United Kingdomwith an estimated advertising value of €538,000.