Squid has created a new brand on Netflix

3 years ago 2 min read

Since September 17, the only thing being talked about in Netflix that it squid game. Created by Hwang Dong HyukThe series centers on a group of 456 impoverished South Koreans who are recruited by an organization for unacceptable purposes, to subject them to life-threatening tests and compete for a prize money. Each game is inspired by the traditions of the Asian country in the past decades.

squid game It has become one of the most talked about products in recent times, to the point that it has just formed a new milestone. From the platform they reported that the show exceeded the record it was on Bridgeton Views in the first month. 82 million households played the show headed by Reggie Jean Paige And Phoebe Denifor. Now, the brand has moved to South Korea and by a wide margin.

111 million families chose to watch squid game The first month on the platform. To account for this, Netflix It takes into account any user who has played at least two minutes of an episode of the series. The program has been ranked #1 in 90 countries and has been translated into more than 30 different languages to boost its worldwide reach. Even the owner of the competition, Jeff BezosCompany congratulations.

“Red Hastings And Ted SarandosTogether with the team NetflixThey often get it right. Their internationalization strategy is not simple and they make it work. Impressive and inspiring”He knew how to say in his networks Bezos. The first original production funded by red n He was house of paper Since then, year after year, it has increased the investment and the range of its products. Weird things And Stealing money are other great examples of the platform’s capabilities.

Internet and Squid: A Problem for Netflix

while in Netflix Celebrate the scale created by the series Hwang Dong HyukIt also caused them to get some headaches. is that the company responsible for controlling the flow of Internet data in South Korea has sued the company due to the increase in data traffic since its release squid game. This is what the agency reported Reuters.

SK Broadband Asked Netflix To pay the costs of using and maintaining its services, which have caused the processing of more than 1.2 million bits of information since the premiere of the Korean show. This may sound strange, but in the US, the company pays for better internet for 7 years. The court in Seoul, South Korea, ruled that “Netflix You must give something “reasonably” to the company that provides the Internet to use the network”. They have already warned the platform that they will look for a solution that serves all parties without harming users.