different states of United State, led by the state of Texas, a complaint against google browser, which they accuse of using coercive tactics as well as violating antitrust laws in their efforts in their already dominant advertising business.
The updated complaint is the latest in a series of regulatory issues for search engines about their practices.
In recent days, Google has not been able to get rid of a €2.4 billion fine by the European regulator, precisely for taking advantage of its payment system.
Modified complaint from United State, filed in federal court in New York, accuses Google of using monopolistic and coercive tactics with advertisers in its efforts to control competition and drive it out of online advertising.
Another major factor required was the use of a secret program called “Project Bernanke” in 2013 that used bid data to profit from its ad purchases.
For example, in one iteration of the program during 2015, the tech giant reportedly removed the second-highest bids from publisher auctions, raised money in a pool, and then spent those resources to inflate bids for advertisers who only used the auction. Google ads.
States argued, otherwise, that they would likely lose the auctions.
Google and its problems in court
Other than what happened in the European Union with Google, in the middle of the year dozens of state prosecutors filed an antitrust lawsuit against it in a California court.
Before the ads were released, its App Store was the center of attention because it banned some apps, imposed payment tools on them, and in some cases even paid up to 30 percent of their income.
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