Netflix launches “La firma” competition to discover the next Latin star | people | entertainment

neflix I announce it with the help of the singers Raw Alejandro, Yandel s Nikki Nicolebusinessman Lex Borrero and producer Tainey, He will look for the new star of Latin music in a reality show Call In the company.

According to a statement from the entertainment platform, Tests will be conducted in Spanish throughout Latin America, the United States, and Spain to discover new urban Latino talents that compete in In the company to become one Next world star.

Rao Alejandro, Yandel, Nikki Nicole, Lex Borrero will be the main judges And Tainy, “Latin Product #1”, would serve as Music Mentor and Producer/Contest Supervisor.

Created by Lex Borrero, developed by Howard T. Owens and director Nikki Boyla, and produced by Propagate and Ntertain, The music competition will showcase the promises of the Latin urban genre and “the culture that made Latin urban music a global phenomenon.”

In the company will follow The contestants’ trips to Miami and cameras would record “Where No Other Show Dare To Go”. To endure the “drama, sweat, and tears” that one must go through to become a global superstar.

winning artist He will sign with the talent incubator Neon16Founded by Lex Borrero and Tainy and declared the most innovative music company by The Fast Company in 2021.

Applicants to participate in Fame You can enter the page netflix-tebusca.com To show the judges what they can offer.

Netflix is ​​an entertainment service in flow With 214 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films in a variety of genres and languages.