Netflix in Mexico is testing the Like button so that users can double the likes of their favorite movies or series

Netflix has started testing a file New button “I like” For users to indicate when they really liked the contentAnd Reports protocol. This is an extension of the thumb up and down rating system.

According to the information, in surveys, users of the platform mentioned that This binary classification method is not enoughWhich is why Netflix decided to explore other options.

protocol It shows that after testing for a year in some regions with the heart symbol, Netflix found that this symbol – despite its global use – performed no better than stellar. That’s why Netflix started a file Global posting to all new Double Likes or Double Likes users.

The new Netflix “Love”, now available in Mexico

He started posting double likes on Monday, confirms protocol, in mobile apps, smart TVs and on the website. fact, On Netflix Mexico, the phrase “I love” is already appearing on the webWhile in other applications not yet, as we have confirmed.

Screenshot of the netflix web with the new dual format

Thumbs up or double likes are used so that users can submit a “love” series or movie that they really like. By its looks, Netflix informs users about it The new button will directly affect your future recommendationsexplain protocol.

Before deciding on a third button to distinguish between what users like and what they like, Netflix tested different designs, including a heart that appeared a year ago, an applause icon, stars, and more. However, after all the testing, it was the design that got the most users acceptance because of “I like it”.

Netflix has implemented many changes recently, such as Top 10 Viewed ContentThe Promise premieres every weekand most importantly, is New account sharing fee, Now on test. The new “I Like” button started with double likes/likes in Mexico, but some users may have to wait a little longer before seeing them active on their account.