Mattel has officially announced its launch – Metro Ecuador

To continue with her goal of continuing to make her famous collection of dolls even more inclusive. Barbie officially launched her Down Syndrome doll. In a statement released on Tuesday, April 25, 2023, Mattel said it worked with the National Down Syndrome Society of the United States to manufacture the doll, which has a shorter frame and longer torso than other Barbie dolls.

“This means to the world for our community that for the first time they can play with a Barbie doll that looks just like them. This Barbie is a reminder not to underestimate the power of acting.Candy Picard, the association’s president and CEO, said in a statement.

The new doll’s face also has a more rounded shape, almond-shaped eyes, smaller ears, and a flat nose bridge, which are details revealed by the famous doll brand.

“Even the palms of the wrists have a single line, a feature often associated with people with Down syndrome.Mattel Board of Directors.

What are the new Barbie clothes and accessories?

In the first photos revealed by Mattel of the new Barbie, you can see her wearing a puff-sleeved dress adorned with butterflies and yellow and blue flowers, colors associated with Down syndrome. She also wears a pink necklace with three inverted badges representing the three copies of chromosome 21, as well as pink orthopedic anklets.

“Our goal is for all children to see themselves in Barbie, and at the same time, we encourage them to play with dolls that don’t look like them.said Lisa McKnight, executive vice president and global president of Barbie & Dolls at Mattel.

The new Barbie doll representing a person with Down syndrome is part of Mattel’s Fashionistas 2023 collection, which aims to increase diversity and inclusion. Previous dolls that have been part of the Fashionistas collection include a Ken doll with a prosthetic leg, a Barbie doll with hearing aids, and dolls with vitiligo, a disease that causes loss of skin pigmentation.