Goodbye forever Levi’s “magic jacket”.

Martin Woolridge 2 years ago 3 min read

Yes friends, Google along with Levi’s have developed some clever clothing items under “Project Jacquard”, but very soon these jackets and T-shirts will be left unapplied and abandoned forever.

Google is closing one of its most original projects: goodbye forever to "Magic jacket" levi — Google is closing Levi’s Commuter Trucker’s jacket.

It won’t surprise you. We know. Google closes another service? Nothing strange. However, pay close attention here because after 10 years of major infidelity with Google Reader and only a few days after the announcement of the closure of the Google Chrome cleanup tool, it appears that The Mountain View giant will resign “Jacquard Project” Forever.

And now you will think what the hell is this “Jacquard Project” For no one kept his name, but at the same time if we had already told you so Google has developed technology to make our clothes smart At some point in the last exercises, because you probably already remember what we talked about.

This has been One of the most popular and attractive Google ATAP projectsMountain View Crazy Ideas Lab next to Levi We were introduced a while ago to trucker jackets with clever features, which are now left to fend for themselves. Another service that Google will leave in half No matter how promising it seems to us.

Our colleagues told us 9to5Googlealready reported it This is Jacquard technology that has allowed us to hold tactile sensors, feedback or connect to our clothes It has already been abandoned by all divisions of Google, which have stopped the project started by Google ATAP.

This means that The Jacquard app will not be available on mobile platformsthus the Levi’s clothing and the smart Yves Saint Laurent or Samsonite backpacks that this project envisioned They will be left without a control application to create or use it.

It must be remembered that these clothes and accessories are permitted Gesture controls Play or pause music, change songs or mute mobile phone notifications without having to touch it, Simply stroke the sleeve or perform single or double taps On canvas, to give examples.

On Google’s side, the truth is that There is no official announcement yetBut if we look at the details, we will discover that the end “Jacquard Project” It is very close. To get started, in the description of the Play Store, under the section “News” From the application, we will see Reference to inform customers of changes In future product support.

Not only that, but it’s already inside the app Messages expecting server connection errors have been added Or the app itself crashes:

The Jacquard application cannot be started because your Internet connection may be down or the Jacquard application is no longer available or supported.

This is the kind of server validation that has been added to Jacquard Often used in programming as a file “AppShutdown” Anticipate the end of the useful life of the service, since Every time it runs, it will check if the remote servers are ready or it is already turned off.

With all this said, it seems clear that very soon we will have another Google project in the graveyard, and that again We are talking about a promising technology with a future That even in Mountain View they didn’t explore much, but this He attracted the attention of such giants as Levi’s, Samsonite, Yves Saint Laurent or Adidas. Perhaps this is a good indication of a potential that will not be fully extracted.