There’s a famous Colonia Roma café, called Toscano, in front of Plaza Rio de Janeiro, in that increasingly cosmopolitan area of Mexico City.
A young lady arrived at the next table, accompanied by her mother and a sleeping baby in a stroller. I couldn’t help but hear their conversation and they were talking about their business, which seemed to have dozens of employees. Things seem to be going well.
The young woman has that accent for those who like to extend the last syllable. Ayoye, what beautiful earrings, eeeh! Where did you buy it? Later, she explained that she needed more employees and was looking for them on LinkedIn.
Linkedin, what is this, huh? the older woman asked.
Oh, ma, you don’t have to understand that, it’s for “godíneeez”! His companion answered.
Madam, I felt the insinuation. I lost my taste for Facebook, which I gradually changed to Instagram; I visit Twitter less and less. But linkedin? I thought your mother should recommend it, but I didn’t say it.
LinkedIn helps me, among other things, to understand basic economics. There I know the profiles that employ the main proven companies in Mexico and the rest of America. This sometimes serves as the basis for addressing topics in this column.
If I didn’t have LinkedIn, a loss would mean I’d also be sinking ship without seeing the world of Ian Bremmer and Scott Galloway’s entrepreneurial canine “Professor J.” If that’s part of being a “godínez,” I’m standing up for the science.
The thing is that LinkedIn is now offering more and more videos made by its creators. Video has made it easier for people to consume information, and technology companies are accelerating this path, so much so that LinkedIn has entered the field of, say, YouTube.
LinkedIn’s income traditionally comes from subscriptions to its Premium service, which is used to see who views your profile, in the Tinder kind of business, but it’s gotten into the advertising realm that they’re fighting fairly with YouTube and Meta brands.
Its revenue has grown 8 percent in one year, according to reports from Microsoft, which owns LinkedIn. Clearer: Tik Tok may be gaining ground with everyone, but LinkedIn is doing its part and, unlike others, is transparently announcing increased revenue.
Also, they have Satya Nadella, who looks a bit flashier, but definitely has more charisma than Apple’s Tim Cook, who is in his league. “Now, let’s go to LinkedIn,” the Microsoft CEO told investors in April. Once again we saw the mailEngagement Record, as more than 930 million members switch to the social network.
Membership numbers accelerated for the seventh consecutive quarter as we expanded to new audiences. We now have 100 million members in India, up 19 percent. And with Generation Z entering the workforce, we’re seeing a 73 percent year-over-year increase in student enrollments.”
If LinkedIn gets ahead in the crowd, you can imagine how fast Tik Tok is going in that massive avalanche of “free” content that social networks get from people looking to promote themselves or make some money (exceptionally in decent amounts).
YouTube is in a complicated situation. Her income fell by 2.5 percent in one year and perhaps that is why this week she opened up more space for people like you, right now in the United States. For more content, specifically.
The requirements for Creators to access the monetization tools under the YouTube Partner Program have been reduced.
The Google-owned company said that the new conditions to qualify for the program are that the number of subscribers must be 500 subscribers (half the number before); 3 public uploads in the last 90 days, 3,000 hours watched in the last year, or 3 million views of “short films” in the last 90 days (versus 10 million previously).
There is an exponential growth in the provision of video content, much of it based on artificial intelligence. Social media has to do more than just add volume.
I think LinkedIn has an advantage.
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