Microsoft Executive Claims Googles Exclusive Deals Hindered Bings Growth
Title: Apple and Other Smartphone Makers Choose Google Over Microsoft’s Bing as Default Search Engine, Testimony Reveals
In a recent antitrust trial against Google, it has come to light that Apple and other smartphone manufacturers have rejected revenue-sharing agreements with Microsoft’s Bing search engine. Instead, Google remains the default search engine on smartphones, raising questions about the search engine giant’s dominance over the market.
During the trial, Microsoft executive, Jonathan Tinter, testified at the U.S. Justice Department’s antitrust proceedings against Google. The Justice Department has accused Google of paying an astonishing $10 billion annually to ensure that its search engine is the default option on various devices.
Tinter’s testimony shed light on Microsoft’s struggles to win the default status for Bing on smartphones sold in the United States. He stated that Bing was not the default search engine on any Android or Apple smartphone sold in the country.
To secure the top spot, Microsoft even offered more than 100% of revenue to its partners, but the search engine giant still failed to become the default choice. The lawyer representing Google probed Tinter, questioning whether it was money or the poor quality of Bing that prevented it from replacing Google.
Tinter strongly disagreed with the claim that Bing users have a short retention rate. He argued that an analysis from 2010 suggesting Bing users only stay for a brief period of time was inaccurate and did not reflect the current state of the search engine.
Despite Microsoft’s efforts, Google’s stronghold over the search engine market remains unchallenged. The rejection of revenue-sharing agreements by Apple and other smartphone manufacturers indicates a preference for Google’s robust and widely-used search engine.
While the antitrust trial against Google continues, the revelation of Apple and other smartphone makers rejecting Microsoft’s Bing serves as another piece of evidence suggesting the need for scrutinizing Google’s dominance in the search engine market. As consumers increasingly rely on smartphones for search queries, the default search engine plays a vital role in shaping their online experiences.
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