Balenciaga’s “The Simpsons” model

3 years ago 3 min read

Eager to position themselves in pop culture, French fashion brand Balenciaga has dressed up “The Simpsons” characters in some of its most iconic outfits. The fashion house shared 10 short minutes on YouTube where he detailed how his creative director, Demna Vasaglia, managed to get all of Springfield residents to model in Paris.

The story begins when Homer forgot to buy a birthday present for Marge, who dreams of one day owning a Balenciaga dress. To solve this problem, Homer urgently asks the brand to send him his cheapest clothes as soon as possible. Realizing that the most accessible was a neon green dress with large shoulder pads for 19,000 euros, Marge had to return it, but not before only wearing it for a few hours.

Upon returning, Marge sends a letter to designer Vasaglia, who is moved and decides to visit Springfield to meet her and give her a gift; “This is the kind of woman I want to reach,” says the creator. To the astonishment of Demna Vasaglia and the team of Balenciaga, the American city turned out to be more bleak and chaotic than they expected, so, to improve their spirits, they were invited to a procession in Paris.

In those minutes, Matt Groening and his team provide extensive detail about the various elements that made the brand famous under the direction of the Georgia designer, like black sneakers that pretend to be a sock, and that don’t just appear on my feet. Bob Patiño, but also as tires for the Balenciaga.

The Simpsons isn’t the only one stealing the spotlight in the animated video. Anna Wintour, Editor-in-Chief of Vogue USA and Creative Director of Condé Nast Publishing Group, is also involved in granting approval for Balenciaga’s rare Vasaglia creations.

Among those in attendance at the cartoon parade was Justin Bieber, who took part in the brand’s latest ad campaign, along with Kanye West and Kim Kardashian, who have been almost exclusively wearing the brand’s designs in recent months, while promoting her new album. Donda said of her Instagram posts, not forgetting the controversial outfit she wore to the Met Gala, where her face was completely covered.

In recent months, the fashion conglomerate Kering – owned by Salma Hayek’s husband Henry Pinault – has launched a vigorous campaign to promote Balenciaga everywhere and place it in popular culture – and only in September the brand launched a series of “fashions” (clothes for avatars) for the video game “Fortnite”. – with the aim of addressing new generations and preparing loyal customers for the future and not just relying on the great profits made by Gucci, under the direction of Italian designer Alessandro Michele.

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