Madrid, 26 years old. (Portaltic / EP) –
YouTube shared its intention to continue supporting creators and artists on the platform this year, with more transparency in its policies and boosting the economy of creators, for whom in the past three years alone it has paid more than $ 30 billion.
YouTube CEO Susan Wojcicki said she made a commitment in 2021 to support creators and artists in areas such as policy transparency or participating in the opportunities provided by the All-Community Platform that finds your site on YouTube.
This commitment supports the platform’s economies, which, according to Wojcicki, are “incredibly strong and in good shape,” despite the challenges it presented in 2020. An example is the number of new channels that have joined the YouTube Partner Program (YPP), which increased the year. The past more than doubled from the previous year.
One area the company has set to improve is the transparency of its policies, in which it can sometimes be difficult for creators to follow changes. As such, they will provide “more support available to creators” and provide “improvements to the appeals process for creators,” such as They explain in a statement.
Another notable feature of the relationship between YouTube and creators is sources of income. In the past three years they have paid out more than $ 30 billion to creators, artists, and the media, according to a statement. Additionally, paid Music and Premium services grew to more than 30 million subscriptions in the third quarter of last year.
In order to participate in the opportunities, the platform will analyze how to engage with content from different communities in terms of monetization, search and discovery systems, following views shared by the Afro-descendant, LGBTQ +, and Latino creative community.
To do so, he will begin asking creators in the United States for information about their gender, sexual orientation, race, and ethnicity on a voluntary basis. “This information will help us identify potential vulnerabilities in our systems that may have an impact on a creator’s opportunity to reach his or her full potential,” the directive says.
Also, as part of the tailored work as part of its commitment to fight for racial justice, the platform will test a new YouTube Studio filter for potentially inappropriate comments that have been automatically blocked for review, so creators can decide whether or not they want to read it for them.