After Amazon signs a decade-long contract with the NFL, Professor Pablo Fonsillas wonders what is preventing these or other platforms, such as YouTube, from purchasing the rights to major events, such as La Liga and the Champions League. , Formula 1 or the Olympic Games.
Why did the company founded by Jeff Bezos decide to exclusively acquire the rights to “Friday Night Football”? The innovation pioneer asserts that the main reason is that Amazon “doesn’t want you to think about deleting yourself” from its main service.
“Would Amazon want to eat Netflix?” Foncillas, who “seems clearer” to him every day asks that Amazon wants to be the total supplier to households, both in products and services. In this sense, the managing expert recalls that the company had opened a pop-up hairdresser in London.
Foncillas asserts that this kind of business actually does not matter to the e-commerce company: “They do this as an offer to test new technologies,” such as digital mirrors and augmented reality.
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