The biggest challenge for the Netflix platform, especially in these times of intense competition, is to retain its subscribers or users.
Following this concept, he implemented a myriad of strategies. One of them, which may draw attention in such a globalized world, is that the content index is seen as global and that it does not lose sight of localization.
To do so, an opinion note by Anthony Roig Tello – a professor at the Open University of Catalonia – posted on The Conversation, says, of course, it appeals to his complex recommendation algorithm.
Through this system, giant flow He aspires that every viewer feels that he is paying for a service, not a product. In addition, it is believed that it is something different, close, depending on their tastes (fans of cartoons, fantasy films, thrillers, documentaries, etc.) and socio-demographic factors.
Balance, according to the same note, is the compensation of content of a universal nature with specific bets.
This leads to working in cooperation with local producers, in some cases, small or medium. In general, these are films with reduced costs that allow producers to secure financing and reduce investment and distribution risks.
Domestic issues, international strikes
Does the strategy have good prospects? To give an emphatic answer, the observation by Anthony Roig Tello published in The Conversation gives as examples the cases of “dark”, “rain”, “elite”, “kingdom” or “unconventional”, all of which are locals. Original but with international access.
At first, they are relevant to subscribers in a particular territory and then expand their boundaries.
But it can also be said that it does not neglect ambitious and risky productions, which are based on prestigious names that can win prizes. This is the case with films such as “Roma” by Alfonso Cuaron, “The Irishman” by Martin Scorsese or “Chicago 7 Trail” by Aaron Sorkin.
In any case, we must not lose sight of the fact that Netflix provides very little data on the consumption of its content, and its producers are usually heavily conditioned on the success of the products.
In conclusion, Tello says that all of these strategies create a truly vast and complex network, which adapts to different perceptions.
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