Who is Tony Rocks, the “angel” of emerging Latin artists in the United States
Since he was a kid, he dreamed of being a part of the entertainment world and he achieved this by charting his own path. Today, he represents emerging artists in Los Angeles and has become one of the most influential public relations officials in the American art world.
November 27, 2022 08.33.27
Tony Estrada – whose stage name is Tony Rocks – is the owner of T.Rocks Entertainment, one of the most influential advertising agencies in Los Angeles. What sets Tony’s job apart from other publicists or managers are two things. The first specializes in representing emerging artists, and the second is this oneHis life story is strong evidence of his success in what he does.
His career has been forging since he was in collegeUnited State After leaving his native Mexico. By that time, Tony was already a fan of television, business programs and journalism and wanted to be part of this world. While the doors to a show probably don’t open wide for someone who doesn’t have any kind of impulse or influence on him, Tony knew how to use the tools the time he had given him very well.
This is how, starting in 2010, thanks to social networks, which were starting in an elementary way at that time, Tony took an interest in going to every red carpet in the world.Los Angeles And document the event in your profilemy space.
Creativity and optimism are your best motivation
The originality of his coverage affected his audience, which was growing in size, and that was what gave him the key to be able to attend more and more relevant events, until he got to coveringLatin Grammy.
I have always loved entertainment, shows, TV, journalism and celebrity gossip. I started participating in events for free while working and going to school. So I’ve been adding red carpets and concerts and it’s getting popular little by little. I started blogging with a selfie stick and posted it on YouTube and the next big step was hosting a TV show,Tony tells Rox about the beginnings of his career.
Its popularity was more and more noticeable and even rewarding. In 2014, for example, he was the winner of the awardLGBT Hero Awards For being the most famous person in Los Angeles society. In 2018, they won the awardYou areECLA Awards in Miami As the best content creator of the year in social networks.
His knowledge of everything that goes on with celebrities and the world of entertainment in Los Angeles in front of the camera led him to take an interest in what went on behind the scenes, and thus his interest in production arose. I loved knowing how to handle everything. Since my work was successful and my accomplishments were so many, some people started asking me for help, and so I was trained to become a multi-talented publicist, he explains.
From Latin America to the top of the United States
Since founding T. Rocks Entertainment, Tony has been responsible for bringing those talents who didn’t know how to start their careers in the United States to stardom. T. Rocks is a PR advertising agency, where we work with talents, artists, singers, companies, restaurants and brands that need to be exposed or showcased to take it to another level. We help emerging artists get where they can’t, he explains about his work.
Convinced thatLatin American artist He has more obstacles to overcome when starting a career in the United States, Tony assures: in this profession you need a lot of support, a working team in which everyone specializes in their area. For example, a video editor, publicist, manager, assistant, so you can create everything well and that’s what we offer.
Currently, Tony represents various labels such as RB Music and works with talents such as Cuisillos, Pancho Barraza, Larry Hernandez, and Marca Registrada, among others. He also collaborates with DEL Records representing the band Eslabn Armado, who recently won two awards. Latin Billboard Awards 2022 in a city Miami.
I know that one of the specific hurdles for Latin American artists who come to the United States is learning another language, because they have to learn to express themselves in a second language, and many have trouble pronouncing it correctly, and when that happens, it’s a source of great pride, says the publicist.
The key to artistic success, according to the teacher
For Tony to achieve artistic success requires a lot of profession, determination, work and effort to make things happen, although each type of artist has his own way. When an artist is new, seeing the direction they are going, the type of music they are singing, and their content on the networks is essential. Today, social networks are my daily bread. We live in an era where social networks help a lot in highlighting talents, brands, restaurants and singers. And he argues, without a doubt, where you need to be today.
2023 awaits Tony with countless professional projects and challenges that have a common denominator: to help his artists reach the top, to be truly discovered, and for people to appreciate their talent, whatever it may be. He concludes that in everything you want to display and practice in your life, it is about being consistent, being responsible, committed, and hard working.
“Infuriatingly humble travel fanatic. Passionate social media practitioner. Amateur writer. Wannabe problem solver. General food specialist.”