We Spaniards plan to spend 14% off Christmas gifts. We are back to 2019 levels, after the joy that Christmas took us with last year. The rising cost of living and economic uncertainty are the reasons why we have stopped spending the equivalent of €900 million to entertain our loved ones.
These are data from the sixth edition of the report.High season shopping trendsPacklink’s E-Commerce Day. Spain will be one of the European countries that will cut its spending the most, below the United Kingdom (22%) and above Italy (12.3%), France (11.5%) and Germany (9.4%). Added to this report are the logistics companies’ forecasts calculating a 5.3% drop in shipments.
Spain will be one of the European countries that will cut its spending the most
truly Back to 2019 levels, tAfter last year’s euphoria. In 2021, the average spending was 240 euros and up to 265 was spent on those over 55 on average.
Inflation is the reason cited by the majority of Spaniards to justify this reduction in Christmas gifts. “This is not an exercise in self-control,” the professor of economics at the University of Valencia and the University of British Columbia explained to COPE. Anthony Kouniat- Objective data tell us about stagnating GDP, and that tells us that families are already starting to struggle, that they are going through hard times, and that they see getting to the end of the month increasingly difficult. If you asked families if they would cut back on gifts, they would say yes, not to justify the spending, but because if they were really having a hard time, they would obviously also have to cut back on Christmas gifts. “.
Anthony He has 4 sons, four daughters, and 4 grandchildren. “We will give them all, as always, but Rising mortgages, food, energy…leaving less money for gifts. They will be less, of course, more practical, and less frivolous, because they will be better suited to them.”
With a worse perspective facing Christmas in general, Raquel. Alone with two teenage kids. My spending this Christmas will be very limited. Firstly because I only have payroll, and secondly because of the cost of gas and electricity that hasn’t come yet. I don’t really know how much money I will be able to spend on gifts. Not even in food expenses, so how are the prices, we have to take a little of each one.”
trim in fashion
A study of trends indicates that in our country we will cut spending, especially on fashion by about 27%, and on gaming by 20.4%. We’ll be dedicating 17% less to electronics this Christmas.
“Adjusting our consumption to our current purchasing power is positive – points out Anthony Konnat – what is not good is that families continue to consume as in the previous situation, it is positive that we adjust to reality, because all growth depends on the indebtedness of a giant with feet of clay.
According to the report, retailers are also considering measures to mitigate overspending. Globally, these measures go through an increase in the cost of shipping (more than a third are considering it) and even changing delivery times (26%).