TikTok’s short video format will come to Facebook

Instagram Reels will appear in the News section for Facebook users, in the same format that these contents have already been on Instagram since August 2020.

The social network Facebook will start showing Reels to its first-time users, short music videos inspired by the TikTok platform that was already on Instagram, although at the moment it is only testing in India with some specific creators.

Instagram confirmed, it also collects Bloomberg, Which will give a small number of Indian content creators the option to share their Reels format short video posts on Facebook as part of a new quiz.

Also read: YouTube will launch its short video feature in the US in March

Instagram Reels will appear in the News section for Facebook users, in the same format that these contents have already been on Instagram since August 2020.

Facebook is also planning to rename this short video format, which will become known as Reels from facebook, And the contents can be created using Facebook tools themselves, as collected Bloomberg.

You might be interested: What is Kwai, the Chinese rival application to TikTok

Facebook launched this functionality in India, a country in June of last year that banned TikTok and 58 other Chinese apps, including also some from the technology manufacturer Xiaomi.

India regarded the requests as “relating to activities detrimental to the sovereignty, integrity, defense, state security and public order”.