TikTok is following in the footsteps of Instagram and wants to sell our products in a new section of its app | Technique
TikTok profiles that meet certain conditions will be able to start selling products. What Instagram has done with its social network seems to have got the rest to kick off plans to become stores.
Social network monetization is even more urgent. For some time now, almost all platforms have been uploading content to have systems in place that allow users to buy and sell things..
The obvious example of all this is Instagram. The social network that was born with the mission of sharing photos and videos is now nothing more than a collection of advertisements, products and other items. fact, Social network plans were on the horizon when they restructured the interface.
The new design started with some minor changes, but they were so significant that they affected users. Instagram has moved the button for creating posts to an unnatural position, above the right area.
The place of this button was occupied by opening a section of the Instagram store, where users can buy and sell. Complaints were many, but Instagram is not summarized and still keeps this button in this position.
It looks like TikTok, one of Instagram’s main competitors, wants to follow in the footsteps of this app and will now integrate a section dedicated to selling products. This new section will be merged into profiles social red.
The approach is different from Instagram, where the change will not significantly affect the interface of the application. Selected profiles to be able to sell must have a TikTok Business account, as well as a Shopify store.
This is why not all users will have the possibility to do business within the app. For now, these stores in profiles will be available in the United States, Canada, and the United Kingdom.
No more countries have been announced, although it is certain that if the social network is well received, this business model will move to many fronts. The only thing we can hope for is that they always keep the compass pointing to give value to the app and Don’t be another one shop.
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