It was suspect, and thanks to a US broker, we just confirmed it’s true: Netflix has privileged users who can watch exclusive movies and series on the platform before anyone else knows what they think.
As explained by Variety, since May 2021 the folks at Netflix have been addressing small groups of subscribers with a suggestion: The company invites them to participate in a panel discussion and they have to give their opinion on the films and series shown.
Of course, all of this Netflix-exclusive content shown during the panels had yet to be released at that point (like the new season of Black Mirror). The company’s goal is to get a sample of opinions early to see if it will work or not before it’s released.
“At Netflix, we’re building a community of members to watch and give feedback on upcoming movies and series, and we’d love to know if you’d be interested in being a part of it.Says the email sent to a small group of subscribers.
After revealing itNetflix confirmed that it has been running such panels for an entire year with a select few. This only happened in the United StatesSo we rejoiced in a well.
This type of evidence with focus groups is common in Hollywood They are popular on Netflix when it comes to incorporating new functions or tools on the platform.
For example, last year, prior to the release of Play Something, a random shuffle feature that assigns a title for someone to watch based on their history and playlists, it did extensive testing.
customer opinion boards, Netflix has been asking its members to watch several upcoming movies and series over the course of about six months. When they finish watching each movie or series, the members fill out a questionnaire.To say what you liked, or disliked, or how you can improve it“.
Like other studies, Netflix uses member feedback to make possible changes to movies and series prior to their release.
Netflix requires members participating in pre-release shows to agree to confidentiality The movies and series they watch and sign a confidentiality agreement as usual with this type of exclusive content.
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