This is how Apple has adapted its logistics operations to reduce shipping times during 2020

Whenever we buy a new iPhone, even online, we want to get it right after we hit “buy”. Apple knows this and because of it During 2020, strange operations have been carried out so that we have to wait as little as possible New products arrive. Operations that involve chartering private aircraft or using more container ships for specific shipments.

Unconventional and very expensive procedures for the company

Also posted yesterday the informationApple has been very creative in how it handles shipments of new products from assembly facilities to end customers. One of the resources Apple implemented during 2020 is the use of cargo ships Rather than airplanes.

The goal of this maneuver is to allow Apple to ship some older products, which are less sensitive to shipping times. Leave more room for your fleet to take care of the new iPhone 12.

For example, last year Apple started shipping some AirPods by sea for the first time. In the third quarter of last year, the company significantly increased shipment of older iPhone models, whose deliveries are less time sensitive, to free up air cargo space for the new iPhone 12, according to an analysis of ship and person statement data with first-hand knowledge of Apple’s logistics operations.

With this mechanism, once supply and demand stabilize, and warehouses in both the American and European continents own a large number of stocks, Apple can maintain a steady stream of slow charges. It is enough to maintain the necessary stock by way of shipping which allows the most urgent parcels to be prioritized by air.

Airway has increased dramatically since then Apple leased more than 200 private jets during 2020. A clear record compared to the three they rented in 2016 during the iPhone 7 launch.

Apple often leases expensive private jets to ship its products outside of Asia because its delivery partners ran out of energy in passenger aircraft bays last year. Apple leased more than 200 aircraft for these shipments, setting a record for the company for one year, according to people with First-hand knowledge of its logistical operations. To put it in perspective, before the iPhone 7 launched in 2016, Apple had chartered only three planes for the devices after passenger jets were depleted, another person involved in its shipments said.

Alongside these plans and strategies, Apple has accelerated the use of many Apple stores across the United States as small distribution centers. Permitting mechanism FedEx or UPS collects orders directly in store and delivers them to customers Making the last track for the package.

Obviously, 2020 has been a challenging year for Apple in several ways. We’ve seen it in pre-produced keywords, we’ve seen it at the pace of releases, and now we’re seeing it, behind the scenes, in our product shipments. We know iPhones are a premium product, but private jet travel looks more than you might expect.