One of the cases that had an impact in 2019 and is still in force today is the control of illegal broadcasts of matches in Europe. Euromericas Sport Marketing, the world leader, has conducted an extensive and detailed investigation into the English Premier League that has revealed concern about the failure of controls and liability to sports rights holders in that country. Nearly 3.2 million people in England have claimed to have watched the matches illegally in 2020.
The study indicates that the numbers were likely boosted by the controversial short-term plan to make some Premier League matches available via pay-per-view (PPV) on Sky Sports and BT Sport channels. Three of the $ 20.46 games are rated to attract fewer than 15,000 viewers each.
He also found a correlation between younger viewers and pirated streaming Premier League matches. The so-called Generation Z, young people between the ages of 18 and 24, were the most active in illegal transmission. Millennials followed closely, and eventually Xers came out in the 40-54 age group.
Illegal broadcasts have also reached other sports, which would equate to roughly 3.7 million people who don’t pay and watch the sport unofficially on television.
The use of streaming services by UK viewers from December 2019 to December 2020 showed that Netflix is the most popular platform, with 60 percent using it throughout the year. Amazon Prime ranked second, with 48 percent, while Disney + was ranked third, with 36 percent. 22 percent used Sky Go, and 21 percent used Now TV, which includes Premier League matches picked over Sky Sports.
Piracy grew rapidly in the world, and England was only one example of the lack of loyalty and dishonesty of large sections of the population who loved the sport. Everything indicates that change is necessary in the payment model, the value it delivers, and the degree of compliance. (I am)
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