The region of Murcia has begun the signaling process for the new Eurovelo tourist route, whose section through this autonomous community consists of a 217-kilometer long road that runs along standardized roads, trails and bike paths.
The Ministry of Tourism, Youth and Sports in the Murcia Region invested 70,000 euros in this measure, which will set a deadline for completion next May and which will allow the installation of 935 items across the nine municipalities through which the route (Águilas, Lorca, Mazarrón, Cartagena, La Unión and Los Alcázares, San Javier, San Pedro del Pintar, and Murcia).
Likewise, the region of Murcia has designed a plan that will enhance the promotion of this resource both nationally and internationally, through publicity measures and attendance at conferences, exhibitions and virtual events.
Likewise, the plan is contemplating closing co-marketing agreements that increase visibility of the road in target markets such as Germany, the United Kingdom, the Netherlands, Belgium and France.
The initiative will help promote the region as a cycling destination across Europe and will favor synergies with sectors such as accommodation, trade, transportation, combining sports, nature, culture, heritage, food and wine. In addition, it will have a positive impact on the economic development of the localities participating in the project.
Periodic tourism currently offers great opportunities in the Murcia region, and is presented as an active, safe and sustainable alternative, ideal for developing outdoors and in contact with nature.
Eurovelo Route 8, which borders the Mediterranean Sea, connects Cádiz to Cyprus in a nearly 6000 km long route, which will pass in the Murcia region in 4 stages through 24 places, 15 on the coast, and 10 protected natural areas.