The Daily Guardian: Nest Aware subscription service experiences $20 price increase
Title: Google Raises Prices for Advanced Features on Nest Devices
Subtitle: Google implements price hike for Nest Aware subscriptions, citing market shifts and inflation
Date: [Current Date]
[City, State] – Google recently announced that owners of Google Nest devices will have to pay additional fees to access advanced features for their security cameras and doorbells. The company has increased the cost of its Nest Aware subscription, which now stands at $8 per month or $80 a year, up from $6 per month or $60 per year, within the United States. This price increase applies to new subscribers immediately, while existing members will witness the change on their next bill after November 6.
Previously, users had to purchase separate subscriptions for each camera they owned. However, Google introduced whole-home Nest Aware subscription plans back in 2019. This approach allowed consumers to cover multiple cameras and devices under a single subscription, thereby promoting convenience and flexibility.
Nest Aware subscriptions offer a range of intelligent features, including enhanced motion detection, dog barking alerts, person speaking alerts, and 30 days of video history. Additionally, subscribers can save up to three hours of recordings on their devices without a subscription. For those seeking extended video history, Google offers a higher tier called Nest Aware Plus for $15 per month or $150 per year, providing 10 days of continuous video history and 60 days of video history with recorded events.
Google justified the price hikes by highlighting market shifts, inflation, and local tax updates. The company emphasized its commitment to enhancing user experience and ensuring seamless functionality of Nest devices.
Google also assured its members residing outside of the United States that they would receive a 30-day prior notification before any price hike takes effect in their region.
Considering the widespread adoption of Nest devices for home security purposes, this price increase has generated mixed reactions among users. While some appreciate the additional features provided by Nest Aware subscriptions, others believe that the raised prices might affect the overall affordability and accessibility of these security solutions.
As Google aims to constantly innovate and enhance functionality, it remains to be seen how these recent changes will shape the future of Nest Aware subscriptions and the user experience for Google Nest device owners.
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