The Christmas holidays are a great time to be active on social media. Here we tell you why.
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Create a buzz on social media this holiday season.
Many entrepreneurs see the Christmas season as an opportunity to launch a promotional campaign that will help them reach their sales goal for the year. It’s true, but promotions shouldn’t be the only focus of the season. the year-end vacations supply A unique opportunity to build strong and real relationships with your customers that go beyond traditional marketing. It gives you space to focus on sales and brand growth by building stronger relationships with your customers through Narrative birthday.
Here we tell you why the holidays are so important to Social media And how you can take advantage of the season for more social growth.
Why are birthday posts on social media so important?
Vacations are important to the growth of social networks, and the main reason is to increase user engagement on the platforms. This is because people have it More free time to enjoy the content And more interest in Christmas shopping.
Posts about the Christmas holidays are timely and relevant. It is estimated that more than 4.480 million people use social networks worldwide. As we become more connected, social networks become our main source of entertainment and information. It’s the perfect place to share and get more connected with social communication. Since we are already so closely connected to networks, it is not surprising that their use also increases during the holiday season.
More opportunities to get impressions and perspectives. It is estimated that the average US employee gets 7.6 days of paid vacation per year, with Thanksgiving and Christmas the most popular holidays to boot. With more free time at their disposal, people simply have more space to share and interact on social media while on vacation. Your screen time increases, and so does your content sharing. Christmas holiday hashtags are a great way to use that momentum and grow your own.
Promotional opportunity for services and products. If you live in modern times, you probably have Buy something online. Online shopping has been on the rise for years. This holiday season, US retail sales are expected to reach $1.3 trillion, up 3.3% from the previous year. As many as 34% of American shoppers are expected to shop online this season through social media. Posting over the Christmas holidays can help you generate more sales.
It’s because of all of this The holidays are an important time to post on social media. Entrepreneurs often see the holiday season as the time to generate more link in their networks.
Take advantage of the holidays for greater social growth
As mentioned, the use of social networks increases during the year-end holidays. Therefore, it provides a great opportunity for entrepreneurs to benefit from increased traffic and better access to their content.
Here are four ways you can post while on vacation.
Emotion appeals: Christmas holidays are an emotional time. Use those emotions To create campaigns that relate to your key services and products and your brand theme.
Communicate in a friendly way: This season is all about personal relationships and looking inward. You can build during the holidays deeper relationships And authentic with your customers who capture the human side of your business. Treat your social media campaigns with compassion and authenticity for further growth.
Focus on relationships, not just sales. Your intention may be to use social media during the holidays just to increase sales. As we know, long-term business growth also comes from strong brand reputation. Use the holidays to post branded content on social media, to express your values, personality, and appreciation to your customers.
Storytelling at Christmas: Christmas holidays are a great time to use NarrativeThis is storytelling. These stories are touching and work very well on social media. You can use natural storytelling during the holidays to increase impressions and views of your content. This is a great way to highlight your brand’s personality and stand out from the competition.
When should I start posting vacation content?
It really depends on your audience. In the US, many companies will start posting around the Christmas holiday starting in November to take advantage of Black Friday, but this may not work for your audience if you’re not a brand. E-Commerce. So use your judgment, but I usually like to post at least two or three times during the season.
Is it a good idea to post on social media on vacation? The holidays are a great time to post on social media. You can post throughout the holiday season or on a specific holiday. Not only do you have more opportunity for traffic and engagement during the season, but the holidays also provide you with a unique time to focus on Narrative Create and hone messages that matter to your audience.
So take the time to upload your social media content this season.
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