Televisa-Univision will launch premium streaming, with Netflix stamp
July 7, 2021 | 05:00
Grupo Televisa and Univision are preparing to launch their own premium streaming platform once they agree to merge in both Mexico and the United States at the end of this year, an offer that recently left managers from Netflix and Disney Plus behind.
If all goes as planned, premium subscriptions will be launched in the United States and Latin America in 2022, said Alfonso de Angoetia, vice president of the television station, on a conference call with analysts after the release of second-quarter results.
The executive said the two-tier service to be offered will have a different product offering, with a wider range of content, an expanded library and more original Spanish-language content than any other streaming service.
De Angoitia noted that the streaming platform will be powered by full access to Televisa’s deep library of content and its “iconic” intellectual property, as well as an ambitious list of new originals produced by the leading creators of the Spanish-speaking world.
The best current services from PrendeTV, VIX, Univision NOW and Blim will be transformed and consolidated into a single service and global brand
The brand, pricing and exact launch date of the service will be announced after the Televisa-Univisión merger closes later this year.
Netflix and Disney, behind the influx of CEOs
see the show excellent is to bring more original Spanish-language content to an audience than any other streaming service around the world, and it’s a mission that broadcasters have undertaken to combine talent from Netflix and Disney.
Rodrigo Mazon is the Executive Vice President and General Manager of the Subscription Video on Demand (SVOD) platform, with over ten years of streaming experience, and has come to Univision from Netflix, where he most recently served as Vice President of Content.
Amazon, a leader in broadcasting and content excellent In Spanish, you will be responsible for all elements of the SVOD service.
Mazón’s appointment follows the recent addition of Michael Cerda as Univision’s new Executive Vice President of Product, Engineering and Flow.
Cerda joined the company from Disney+, where he was the global head of product and oversaw product strategy and engineering for Univision’s broadcast group.
“Michael Cerda has built, expanded and globalized one of the world’s most successful live broadcasting products,” said de Angoetia.
In addition, Rafael Urbina, Executive Vice President of Univision and General Manager of Advertising Broadcasting (AVOD), who has extensive experience in expanding large video audiences with ad support, continues to lead PrendeTV and will direct future free ad support in both the United States and the United States. United State. as internationally.
The new premium subscription tier will include more than 6000 hours of Spanish-language content as well as more than 30 original productions throughout 2022, with world-renowned, award-winning producers, creators and writers.
In fact, Univision has already launched projects with María Dueñas, Santiago Limón and Nobel Prize in Literature Mario Vargas Llosa, although there are more projects in the pipeline to be announced in the short term.
The global broadcasting platform will host the most popular and well-known creators of Spanish-language media
As the first premium service purposefully designed to serve a global audience in Spanish, Univision will provide the resources and creative freedom to develop world-class authentic content in the language.
Alfonso de Angoetia, Executive Vice President of Grupo Televisa
With the acquisition of VIX and the launch of the current initial release of PrendeTV and Blim, Televisa-Univision has an audience of over eight million users worldwide and this is growing rapidly, the TV station manager said.
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