ARPU also increased in this period, reversing a somewhat unfavorable trend, going from $4.86 to $5.06. This increase is due to higher subscription rates within the United Kingdom and the United States.
On the other hand, podcasts have kept audiences interested, and in fact, the percentage of monthly active users has improved “modestly” compared to the first quarter of 2021. In addition, the number of files of this type increased from 2.6 million to 2.9 million between each quarter.
Fernando Vega, director of social solutions for Comscore Latin America, told Expansión that this interest in audio will continue “at least through this year and next,” because even though people are returning to their activities face-to-face after confinement, by listening to content, which is not It requires the same attention as the videos.
Another relevant point for creating content on Spotify is that it announced paid subscriptions to its platform in April, plus it recently partnered with platforms like Slate and Acast, among others, to stream paid podcasts through the app, which makes it an attractive place. And profitable for creators.
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