Santander returns to Formula 1 and becomes the official sponsor of Scuderia Ferrari. This has just been announced by the entity, which will have a proper presence in the car, race equipment and cover. As part of the agreement, Santander will provide Scuderia Ferrari with a wide range of solutions to support its plans to be carbon neutral by 2030.
Formula 1 is one of the most watched sports in the world. Tiene una audiencia acumulada de 1.500 millones en 2021, según Nielsen, de los que cerca de la mitad está en los mercados del banco en Europa (España, Reino Unido, Alemania, Francia, Italy, entre otros) y América (Brasil, Brasil, United State). For 2022, 23 grand prizes have been confirmed and many of them will be held in the main markets of Santander. F1 has announced its goal to be a net zero emissions competition (net zero) in 2030.
In 2020, Santander was the world’s first bank to fund renewable energy, and its investment banking business (Santander CIB) has teams dedicated to advising large clients on their green transformation. The entity has also been carbon-neutral in activity since 2020 and has an ambition to achieve net zero emissions for all of its customers’ emissions derived from any of Santander’s financing, advisory or investment services in 2050. In addition, the companies from the European Auto Finance Bank ( Santander Consumer Finance), the United States (Santander Consumer USA) and other markets to support the development of sustainable mobility solutions.
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