Netflix also wants to take advantage of the growing trend of short videos on the platforms. To do this, I launched a file New job It’s called Fast Laughs (Quick Laughs) with a selection of clips from some of his most successful movies, series, and comedies. When one clip ends, another starts automatically, similar to how the popular short video platform Tik Tok works. It is an option only for mobile devices currently available on iPhone for users in some countries, such as the US, UK and Canada, and the company will soon be testing Android with the intention of expanding it to all of its subscribers.
In this way, the payment platform introduces a formula, that of short videos that are rendered in portrait format and that are automatically reproduced, which Tik Tok has made trendy and which has been followed by other services such as Instagram or YouTube. Like other novelties that Netflix is testing, the idea is for the user to consume, discover and view more products from their catalog. For this reason, next to the clips there are buttons to save the title in the user list so that you can watch it later or even you can directly access the movie, series or monologue in question, as well as share individual videos on WhatsApp, Instagram, Snapchat and Twitter. In this way, the platform will be able to be more present in the conversations on social networks with its special materials.
It’s an option that Netflix already tested last year and it’s officially included now and has its own tab in the bottom bar of the app. “We are always looking for new ways to entertain and make the experience easier for members,” said Patrick Fleming, Director of Product Innovation at Netflix, in a statement.
It is not the first novelty the platform has tried that seeks to respond to the consumption trends of its users. A couple of years ago, I already tried some preview videos from their catalog similar to the one here Stories From Instagram. One of his other experiences was with only audio titles (in audiobook style). Among the latest additions to its app is the controversial option to play content at various speeds or to auto-download titles recommended for offline viewing.