Panata is growing abroad. The Italian fitness equipment company has put its system in various centers in the United Kingdom and the US (United States and Canada) to strengthen the brand outside the country of Transalpine through its network of distributors.
The company has supplied equipment to two new centers opened in England in 2020: Brighton in central London and Phx Gym in Fittnastic. By 2021, Panata will supply machinery to two centers that will open their doors in the coming months: The Warehouse Gym in Swansea Wales and the Amirold Jim Wirral.
On the other hand, in North America, the ingredients of the Italian group are offered at the Pure Muscle & Fitness Gym in Burlington, Canada, as well as the Leonardo da Vinci Center in Downtown Montreal, as reported by the company.
In the United States, Panata is deployed on the west coast of the country and the east coast of the country through its distributors, who are able to dispose of all their stock before the end of the year after a 300% increase in their orders .
The Italian company, with a turnover of around EUR 25 million, has its own structure in Spain and one of its main markets, from which it derives 5% of the group’s total sales. The Italian group is in the middle of a development plan in Spain.
Panata, founded more than fifty years ago by Rudy Panta, is the only Italian company in the fitness sector to manufacture machinery in its home country, especially in Macarota in central Italy.