PIONEER compact car distributor Suzuki Philippines (SPH) celebrates another successful year packed with strong sales performance and back-to-back recognitions and ushers in another exciting year with a gathering of its growing Team Suzuki Philippines (TSP) family.
SPH supported a number of the car clubs’ activities last year. These activities included relationship-building and outreach programs that aimed to strengthen the relationship between SPH and car club members.
Team Alto Pilipinas organized membership gatherings and outreach programs, one for the Aeta community and a feeding program in Binangonan, Rizal. Team Celerio Philippines’ annual tree planting went hand-in-hand with its Aeta Livelihood Program and Christmas-in-a-Box project.
Team Ciaz Philippines’ activities last year included grand membership EBs and a fun run. The team’s fun run in Mt. Samat in March 2017 allowed Ciaz owners to enjoy the long drive and experience the flexibility and reliability of the fuel-efficient subcompact sedan.
In addition to the regular member meetings, Club Ertiga Philippines, Inc. (CEPI) held its annual summer family get-together last June and tapped Cottolengo Filipino Orphanage as beneficiary. CEPI also had an outreach program last December at the Hundred Islands in Alaminos, Pangasinan.
Members of the Suzuki Jimny 4X4 Club Philippines organized a Mt. Balabag Trail Day for newbie off-roaders. They joined the prestigious Rainforest Challenge Philippines 2017 as Official Marshalls. They also donated 23 personal computers and a generator to the Sitio Cuccong Elementary School in partnership with Teletech.
Meanwhile, Swift 1.2 Philippines joined last year’s JSK Fun Run and held outreach programs, including one in partnership with No One In Need organization.
The Vitara Club organized several day trips and overnight campings at the Jungle Base, Mt. Balabag, Manipo Falls and Treasure Mountain, all in Rizal, for its members and their families. The team’s activities also included a 4×4 clinic, 4×4 outdoor challenges, tree planting and an outreach Christmas party for the kids of Sitio Maysawa, Tanay, Rizal.
Team Suzuki Philippines, established in 2015, is a non-profit organization that aims to foster camaraderie and support among owners of the different Suzuki vehicles and SPH executives. Well-represented by different groups, it now consists of seven car clubs.
SPH lauds the unceasing support given by the car clubs as contributing to the successes the company achieved last year, noting in particular how feedback from members helps in improving products and services. At the same time, SPH reiterates its continued support to the different car clubs and their activities for the year.
“United in one team, one spirit, one goal, our continued strong partnership with the Suzuki car clubs, collectively called Team Suzuki Philippines, is one of our major achievements this past year. The support and loyalty of the car clubs to the Suzuki brand motivates each and every one of us to work harder,” said Assistant General Manager for Automobile Cecil Capacete.
Shuzo Hoshikura, General Manager for Automobile, said: “We look forward to further growing Team Suzuki Philippines this year and reaffirm our commitment to supporting all their activities. As we gear up for an even more fruitful 2018, we are excited to further act on our mission to transform the automotive industry by delivering only quality products and services to better serve the Filipino people and bring to them the Suzuki Way of Life.”
Classic cars, modern motorcycles in Dinagyang
By: Elyrose S. Naorbe
LOCAL and international visitors were impressed by different classic, vintage and modern cars and motorcycles displayed at the Iloilo Business Park (IBP) in Megaworld, Mandurriao district during the 2018 Golden Dinagyang Festival on Jan 26-27, 2018.
A total of 65 motorcycles and 155 cars were showcased at the Megaworld grounds over the weekend. The event is part of the Mayor Jose Espinosa III Dinagyang auto and motor shows, one of the side events of the Dinagyang Festival.
Aside from Ilonggo contenders, teams from Cebu, Negros Occidental, Aklan, Capiz, Manila, Antique, Guimaras, and other neighboring provinces also joined the competition. The participants brought their personalized cars and motorcycles to the event.
Some of the cars portrayed the 60s, 70s, 80s and 90s vehicles while others featured European, Japanese, Korean, American and Muscle car models.
The 1972 Volkswagen from Team Old School Iloilo got the Best Show award while the 1980 Land Cruiser from Barotac Viejo, Iloilo was Petron’s Choice award.
The Corvet Sports Car from Manila received the People’s Choice award.
One of the motor show participants was Honda Club which displayed their newest and gas efficient motorcycles. According to Honda Unit Head for Retail Sales Visayas John Rey Sumalpong, they have a unique set of accessories and customization in most of their motorcycles. They also targeted various festivals such as Dinagyang and Sinulog Festivals to showcase their newest products.
”We targeted festivals to display our units because we can get different expressions from the people. We launch our models last year wherein we upgraded our products without sacrificing the cost and performance,” he narrated.
In fact, Honda launched their new units with program fuel injection system, a system which uses fuel system pump instead of the carburetor system. It’s more fuel efficient with reasonable price. Sumalpong also shared that their customers can attest to this system.
“We tapped major festivals to showcase our products, as well as bring accredited instructors who give safety seminar and how to save lives by using Honda motorcycles. Aside from conducting seminars, we also have a school in Paranaque which teaches customers how to drive and avoid road accidents,” he added.
In this year’s Dinagyang, Honda brought eight motorcycles models including the Beat, Click, CVR, Sports type, XRM series, and scooters. The event was one of the first legs to tap new generations or millennials to buy our units with improved looks and easy to drive.
Meanwhile, Petron, one of the major sponsors of this year’s auto show, said they participated in the weekend event because they want to promote their products and services to the buying public. According to Adrien Nicole Solon, area sales executive for Panay region, they want to push their brand to the public, that’s why they joined series of auto shows. He said Petron has their line of engine oils in the market such as in auto supply, motorcycle shops, and even hardware.
“We want to push it to car enthusiasts and let them know that we are the leading brand in terms of changing oil. We’ve been doing this for four years already. In fact, we recently conducted the same activity during the Ati-atihan Festival in Kalibo, Aklan. Here in Iloilo, this was the first time that we mounted the activity,” he added.
Petron aims to get bigger year by year, increasing their reach, opening more stations, and improving their services. In Iloilo and Antique, there are more than 82 stations which gave services to the Ilonggos. Solon also revealed that Petron is the only oil company with the biggest blending plants located in Pandacan, Manila and one of the companies that are Filipino brands.
“We tried our best to provide immediate actions through our interaction center. We conducted promos in other outlets in motor shops and stations to give them value. We also increased our visibility through signage and we tend to do more of these activities. To our customers, we ensure you that you’ll be happy with our products and services,” Solon added.