THE “City of Love” welcomes the newest Nissan showroom in the Visayas region.
Nissan continues to excite the Philippine market with the opening of its first dealership showcasing the Nissan Retail Environment Design Initiative 2.1 (NREDI 2.1), its global retail design standard, in the Visayas region.
“In the past year, the Nissan brand has grown significantly in the Visayas region,” said Ramesh Narasimhan, President and Managing Director of Nissan Philippines Inc. “And to continue to support this growth, we are very excited to be opening the first Nissan dealership in the region that carries our advanced global design, which has been developed to enhance our customers’ experience with the Nissan brand.”
NREDI 2.1 is the brand’s newest retail visual design, developed and implemented by Nissan Motor Co., Ltd to its global dealership network. In the Philippines, the new Nissan Iloilo dealership is the third showroom to carry this global design and is part of only a handful of NREDI dealerships in the world.
The new showroom has a total area of 781 square meters, which is twice the size of a normal dealership. It boasts a number of stand-out features, including a spacious interior layout and leading-edge styling along with Nissan’s iconic Red Tablet, a signal to visitors and customers of the exciting vehicles and technologies on display inside. Passersby will enjoy the view into the dealership through its clean, open and expansive glass walls. The new design was made with the customer as the priority to enhance their experience with the brand while in the showroom.
GRAND SHOWROOM THAT WELCOMES DAY AND NIGHT
Upon entering the Nissan Drive area, guests are greeted by a large digital display wall with Nissan’s featured vehicle. The feature anchors the entry and immediately captures attention. The interior lighting effects capture each display car’s craftsmanship and design, even at night, and can be visibly seen from the outside. The grand showroom’s vast space encourages customers and guests to roam freely and explore the 10 different Nissan vehicles on display.
PREMIUM CUSTOMER LOUNGE FOR RELAXATION AND ENJOYMENT
The premium customer lounge, the heart of the NREDI 2.1 dealership experience, allows both current and new Nissan customers to have a relaxing and enjoyable visit. Guests who want to engage with an advisor can now choose where they want to sit. Their options range from gallery benches, café tables, high bars, comfortable club chairs, sofas, and semi-private worktables. The lounge is also carpeted, furnished with cozy seats and a dropped timber ceiling with lights. Refreshments are also available at the Refuel Bar, adding to the environment’s premium feel.
CONSULTATION SPACES THAT OPEN MORE CONVERSATIONS
The consultation area with its semi-private offices, separated by glass walls, are specially designed for customer and advisor engagement, offering customers privacy but promoting brand transparency at the same time. Customers can now have an open experience with dealership advisors thanks to the roomy new interiors and comfortable seats and tables.
RETAIL GALLERY FOR IMPROVED CAR PARTS AND PERFORMANCE
A new addition to the showroom is the parts and accessories boutique. It is equipped with moveable wall displays and gallery fixtures so that customers can decide on the appropriate features and accessories for their vehicle. Here, guests are encouraged to browse and shop while waiting for their vehicle at the service bay.
REMODELED SERVICE CAR RECEPTION FOR TRANSPARENCY
The service car reception area is equipped with service write-up pods to enable one-on-one interactions between customers and their advisors. The presence of digital screens in the area allows service customers to see the menu of available services and promotions, promoting even more transparency with customers.
PREMIERE DELIVERY FOR A REWARDING EXPERIENCE
The premiere delivery area creates a truly celebratory experience for customers. During the new vehicle delivery process, the car is unveiled with a red curtain and focal halo lighting to excite and delight the customer taking delivery. And the presence of mirrored glass doors enables the customer to see themselves with their new car. Finally, upon reviewing the vehicle’s specifications to the customer, both may opt to proceed to the high bar so that all the other guests can share and celebrate the moment. (Photos by Nessa Rose Acosta-Libo-on)