By: Ancel Marie B. Mondia
JOMAR ANNE Health Marketing Inc. (JAHMI), a Yakult distributor in Panay and Guimaras islands, threw a victory party on Dec 16, 2017 at Iloilo Midtown Hotel after it was hailed as the “Best Distributor Award” for 2017 by Yakult Philippines Inc.
JAHMI received the same award three times in a row in 1999, 2000, and 2001; then for another three consecutive years in 2009, 2010, 2011, and 2012.
The company owes its success to the Department of Tourism, AM and FM radio stations, newspaper publications, the Korean community, religious leaders, financial industry, public officials, sports committee, Nutrition Office, and physicians; also to their key opinion leaders, Yakult Ladies, and personnel from Direct Sales Department, Human Resource Department, Information Technology Department, Storage, Office Delivery Section, Marketing & Promotional Section, System & Internal Audits, and Accounting Department.
JAHMI has a rich history of sustained success as a distributor of Yakult in the Philippines for over 37 years.
Yakult is a probiotics dairy product made by fermenting a mixture of skimmed milk with a special strain of the bacterium Lactobacillus casei Shirota discovered in 1930 by Japanese scientist Dr. Minoru Shirota. It has two varieties – Yakult Original (red) and Yakult Light (blue).
JAHMI has been inspired to share the corporate philosophy of Dr. Minuro Shirota, “Shirota-ism”, which has three core beliefs – prevention is better than the cure, a healthy intestine leads to a healthier life, and to make Yakult available at an affordable price.