GLOBE TELECOM bagged five wins in various categories at the first YouTube Ads Awards Philippines, which honors ads that captured the hearts of Filipino viewers on the said platform.
Getting the attention of viewers on YouTube is no easy feat. With viewers having the power to skip an ad, it is crucial to produce a narrative that would entice viewers to watch the entire clip.
Globe proved they have the power to not only get viewers’ attention but also make a lasting impression on Filipinos. Its creative storytelling through the Globe’s Kaleidoscope Series has won them the Top Ad (Crystal) in Multi-video Storytelling.
The Kaleidoscope Series features a collection of heartwarming human interest stories, on individuals who have overcome challenges in the pursuit of excellence in their craft.
The four-part mini documentary series starts with Jamil Montibon, a young garbage collector from Tondo who through strong will and drive, rose above challenging circumstances to become became a danseur for Ballet Manila.
The second episode features Cecille Baun, a pioneer of the local prosthetic makeup field, whose work in seminal films like Platoon and Hamburger Hill and pinoy pop culture icons like Darna both helped her support a family in crisis and also made her a name in the local and international film industries.
The third episode focuses on Kookoo Ramos, a visual artist who found satisfaction and inner peace by producing street art, and whose eye-catching murals have graced countless places in Manila’s urban jungle, from Ortigas to BGC.
The final episode features Cannes-award-winning actress Jaclyn Jose, a veteran thespian who despite her initial reluctance to join showbiz, learned to embrace and hone her craft. Her filmography contains over 50 movies and shows, many of which earned her widespread acclaim and eventually culminated in her Best Actress Award at the 2016 Cannes Film Festival, where she became the first Filipino ever to win the distinction.
Apart from Kaleidoscope series, Globe’s heartwarming “Because You Can Never Have Too Many Dog Videos” received second prize in Storytelling for Occasions and third prize in Long-Form Storytelling.
Set during the Christmas season, the story is about an elderly man who lives alone and rescues a dog on the street. He forms a special bond with a dog but had to return it to its owners when he saw an ad about the missing dog. This unexpected friendship turns into a lasting relationship as the old man is invited to the family’s Christmas dinner, much to the glee of the dog who springs forward at the old man’s arrival.
Lastly, the company’s Last Jedi won third prize in Corporate Image and Public Sector and third prize in Technology, E-Commerce, and Telco categories. It tells about a mother and child who draw strength from each other by making each other their own hero, and how their shared Star Wars fandom helped reinforce their bond and gave them a common source of strength to face challenges.