“Hair for Hope” champions in empowering cancer patients

By: Emme Rose Santiagudo

NOW on its second year, “Hair for Hope” continues to empower cancer patients through its hair donation event last Aug 31, 2018 at SM City Iloilo North Wing, Mandurriao, Iloilo City.

Top Ilongga hairstylist, Ziggy Hermosura together with London trained hairstylists led the event by providing free cut and hairstyling to 111 hair donors who participated in the event.

The hair that was gathered in the event will be turned into wigs to be given to the recipients of the partner hospital, Iloilo Doctors Hospital.

For Hermosura, empowering cancer patients through the “Hair for Hope” event is more of a personal advocacy.

“This is very significant because my parents died because of cancer. It’s my personal advocacy and I want to give back to the community by giving hope to cancer patients,” Hermosura said.

According to Pamela Pedroche, Hair for Hope ambassador, they wanted to change the negative connotation that goes with the patients suffering from cancer.

“It’s not just for the improvement of your physical appearance; it’s for the improvement of the emotional aspect. The cancer itself in general for many is so negative and hopeless but for you to recover you have to be positive about your outlook in life and that starts when you feel good about yourself,” Pedroche said.

“Hair for Hope” is the charity event of HEADS by volu-Med Inc.

HEADS by volu-med is a salon and hair replacement center based in Makati that caters to customers’ hair problems such as hair loss. They offer organic treatments for scalp and line of natural looking hair pieces.

For the past two years, the group has already donated around 300 wigs to cancer patients all over the country while partnering with top hospitals, universities, institutions, and youth organizations.

Hermosura revealed that they plan to go to different provinces and they want to target the other parts of Panay such as Kalibo, Capiz, Antique, and Guimaras.

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