It’s no secret that storytelling is one of the most powerful strategies when communicating with an audience. Companies like Netflix have shown that a good story can become a global phenomenon, a situation that is undoubtedly a successful strategy when selling, branding or seeking a bigger position.
For several years, brands have attempted to position themselves as true sellers of stories, realizing that this type of content can exceptionally communicate with the consumer while allowing the transfer of the cash register with more flexibility.
Some numbers are convincing in this regard. Ago One spot She points out that 92 percent of consumers look for brands that provide a story when launching their products, as they feel most connected to it.
The practice of storytelling is not only functional to enhance the brand’s efforts; These types of actions have an effect on the transformation opportunities a company has.
Statista data indicates that 74 percent of users worldwide consider the type of content most influencing their purchasing decisions to be those that tell personal or direct stories, which makes sense given that – consistent with Headstream – when a story you tell becomes a tag Commercial By target, 55 percent of consumers think about purchasing a product from the company in the future, while 15 percent convert instantly.
In a sense, some brands have managed to position themselves as references when telling stories as Netflix remains a clear example.
On more than one occasion, the live broadcasting platform has managed to produce local products that have become a true global phenomenon.
That’s right, this is from Netflix’s business; However, it is true that the success of their productions goes beyond merely associating with famous celebrities or addressing often controversial issues.
In recent days Christopher Mac, Director of Investment and Talent Development at Netflix, revealed the key elements that Netflix considers to make production more engaging, and which may be a lesson for your brand when designing a storytelling strategy:
Without a charisma, there’s a little story left to tell. They assure Netflix that a great strategy is to uncover the characters’ backstories so that readers can get to know them and understand their motivations.
At this point, they make a clear distinction: characters don’t necessarily have to generate appreciation for all viewers, but they need to be fun in order for the audience to be attracted.
A strong start
According to an investigation by Netflix, audiences subconsciously decide whether or not to continue watching the content within the first five seconds of exposure.
This is why it is so important to start with an opening scene that gives the audience an idea of the central character, conflict, and world of show.
It is essential for the story to have a good rhythm and to be able to present something new to the audience in every part. Each scene and every episode should bring something new to the character’s emotion or plot. This is the key to simplifying the story and keeping the audience engaged.
Three “hooks” to beat
The main goal of any story should be to capture and capture the attention of the audience. In this way, from Netflix, three “prostitutes” emerge that can keep the consumer interested in the plot: a dramatic event or plot twist, a revelation that affects the emotional arc or the information the audience receives, but the protagonist is unconscious.