Rehabinasyon changed views on drug war, says PCOO exec

BACOLOD City – An official of the Presidential Communications Operations Office (PCOO) said Rehabinasyon, the government’s large-scale program in battling illegal drugs, tells the story of the “war on drugs” from a different standpoint.

A report from the Philippine Information Agency (PIA) related that PCOO Assistant Secretary and Chief Brand Integrator Ramon Cualoping III underscored that the implementation of Rehabinasyon addressed the misconception and gap which particularly dwell on law enforcement.

Cualoping was here during the weekend to lead the launching of Rehabinasyon at the New Government Center.

“What’s being seen on TV, what’s being heard, what’s being read on the papers and online news are mostly about enforcement. But in fact, the actual things happening on the ground is that there are a lot of efforts from various government agencies in terms of rehabilitation and reintegration, and in terms of advocacy,” he said.

Rehabinasyon is a campaign under the Inter-Agency Committee on Anti-illegal Drugs (ICAD), which carries the tagline, “Rehabilitating the Nation, Together.”

The ICAD, established under the Executive Order No. 15 of President Rodrigo Duterte, is comprised of 41 government-member agencies subdivided into four clusters namely: enforcement, justice, rehabilitation and reintegration, and advocacy.

Rehabinasyon is likewise anchored in three “message buckets” which revolve around Real Numbers, Real Solutions, and Real Stories.

Cualoping noted that 1.4 million Filipinos who have surrendered voluntarily and underwent transformation to change their lives for the better.

“Having an objective to have a drug-free Philippines will make us work double time to make sure that if not all, at least most of the Filipinos will not be (drug-affected). Hindi sila malugmok sa droga. (They won’t collapse due to drugs.) Hindi masira ang buhay nila (Their lives won’t be destroyed),” Cualoping added.

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