With his ‘Papi Juancho World Tour’, pisa singer Juan Luis Londono, better known as Maluma, smashed attendance records at Madrid’s Wizink Center with over 17,400 people in attendance, as well as getting sold out of tickets for his concerts in Dubai and Israel.
In parallel, the urban genre artist continues to release new music, debuting as a director of his videos, not forgetting his entry into the world of fashion, both with his first clothing line and a collection of perfumes.
About the details of this, perhaps the greatest moment of his international brilliance, he spoke with El País.
How is your current tour living in Europe, most concerts sold out?
I live unforgettable moments. This is definitely the best tour I’ve taken in Europe so far. All venues are “sold out” and I’m so excited, obviously since we’ve been postponing the whole tour for 2 years, the comeback fills me with joy to be able to share it with all my fans.
And not only that, but we went to many places where they don’t even speak Spanish or English and they sang all the songs, from start to finish, all my new songs and all the old ones too, I feel so happy really I feel so proud and grateful that my career has crossed the line.
We import everything from Europe and the United States, a huge investment will be made because, simply put, my sons from Medellin deserve the best and they deserve an offer they have never seen before.”
And how do you feel when listening to people who don’t speak Spanish sing their songs?
This is amazing, because the fact that they don’t speak Spanish and that music is that universal language makes me feel and makes me think everything was worth it.
I have always dreamed of this from a very young age, to be able to visit these regions so far from my homeland, from Medellin, from Colombia, and to know that this dreamy ‘pelao’ has achieved all that I experience fills me with pride, vividly, and encourages me to work even more. much.
I have new goals, I want to move forward, I want to visit Asia clearly, I think this will be the next step, but everything that happens makes me wake up every day with a big smile on my face.
Speaking of shows in Europe, he broke the record attendance at Wizink Center, beating Metallica…
As we say in Medellin, “This is Chimba.” That’s unbelievable, because there are so many musicians who have stepped onto that platform, the WiZink Center, and knowing we have a record, we just broke a record here in Madrid for ticket sales.
The WiZink center wasn’t filled with that many people, that means we’re doing things really well, and people like me a lot in Europe, and especially in Spain.
I remember several years ago that I came to make promotional plans here in Spain and I didn’t have any shows here, I simply came to let people know about me,
In all my networks too, I have always said that I want to make history in Spain and today it is a reality. It’s unbelievable that we’ll sell more tickets, that we actually sold more tickets than Metallica in 2018, and we all know that Metallica is one of the most famous and historical bands around the world.
A few weeks ago he released his new song with Feid, Mojando Seats, but at the same time he was the video director and launched his own company Royalty Films, how did all this happen?
Even though we fill all these huge squares in Europe, I never forget where I come from, because that’s so important to me, making music for people who’ve been listening to me since I was a kid.
“Mojando Seats” reminds me so much of my childhood, the kind of reggaeton I’ve always loved to listen to, that I’ve always loved, it was a “reread” of my first reggaeton songs that I loved.
Working with Feid has been a nice experience, I love him so much, he’s like my brother and I know he’s been working on this for many years and now everything is given to him. On the other hand, I had a big dream of becoming a producer and directing my own videos.
We just launched our company Royalty Films so I’m really excited because it’s a huge challenge, it’s very ambitious in the good sense of the word, but nothing, I’ve always said you have to surround yourself with the best.
Thank God I’m working with a character who has worked with me for many years now, ‘Tes’ who has been involved in the production of all the projects, and ‘Phraa’ who has also been working with us for a while and that is the creative team.
“Wetting Seats” already has several million views, it’s a song that does really well, people love the Feid team, they love it whenever we go out and make a song, we already have several songs together, well, warm up the engines with “wet seats” for everything that’s going to happen in” Medallo en el Mapa” in Colombia.
Now you’re a designer, you launched a clothing line with Macy’s, tell us a little bit about this line, what’s your favorite piece?
My first worldwide clothing line was a collaboration with Macy’s… Macy’s for Maluma or Maluma for Macy’s, M&M, whatever you want to call it. Estoy muy emocionado, la verdad es que eso también es otro reto enorme, fueron much as horas de trabajo en este proyecto seleccionando materiales, seleccionando botones, seleccionando honorando las fábricas, selecionando honorando las fábricas, selecionando las fábricas, selecionando de seleccione de seleccione has the end. All my DNA is in there, all my core as a designer is put into this project.
I’m also very happy that the promotion plan was nice, we’ve seen Macy’s bus in different cities in the US and people can ride and buy their clothes… I see a lot of people tag me on social networks and in the comments they are the best, so nothing, it’s exciting To be my first project as a global designer with a successful brand like Macy’s, it’s a huge challenge but I’m here ready to take it…
I hope it won’t be the last set I designed with them because it was a very nice process I enjoyed the whole process very much and they were very open to my ideas and believed in seeing me this is very important to me too To have my vision come true and it is so you have to go to Macy’s stores or You can even order it online and there you’ll see all the products for both men and women…you have to go buy all the Macy’s Super Villains.
This tour will witness the “Medalo in the Mapa” concert, how is the preparation, what can we expect?
It’s simple, it’s 10 years of experience, it’s the best concert of my career so far for sure. We are very excited, there are already very few tickets, and soon we will be singing “Sold Out”, to more than 50,000 people at Atanasio Girardot Stadium.
The first concert that will take place 360, we will have an audience in all the stands of the stadium, the stage is located in the middle. This would be something creative for the city, it’s not a concert in Maloma, it’s a concert in the city, it’s a concert in Medellin, which is exactly why I wanted to name the concert “Medallo en el Mapa”.
On that night all the eyes of the world, of all the fans around the world, will be aware of what will happen in my city, in my city, in Medalo, and that excites me very much.
I’ve never done that before, for me this is like a graduation party, it’s before and after Medalu N El Maba. I dare say it is one of the best performances my city will experience. All city roads are identical at Atanasio Girardot Stadium.
I’m happy and the truth is I’m nervous, it makes me a little nervous, a lot of adrenaline because, well, I’m going to get my friends over there, I’m going to have my family, all the people who work at my company. It will be a concert as in my living room.
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