Roadtrip Western Visayas

Text by: Bombette G. Marin

Photos by: Ray Tabafunda

FIESTAS in the City, which happens May 22-28, 2017, is a wonderfully organised travel and trade fair that provides a great platform to enjoy Western Visayas.

An event organized to celebrate the Heritage Month, the annual celebration, now on its 15th year, reflects the region’s growing prominence as a leading tourism hub with a unique fusion of art and entertainment featuring a diverse presentation of local festivals and food.

May 22 (Monday) Opening of Fiestas in the City with Destination and Trade Fair and the Opening Ceremony at the SM City Northpoint at 3 p.m. with cultural performances from the Municipality of Alimodian; May 24 (Wednesday) with the Biggest Food Display at SM City Northpoint at 3 p.m.; May 25 (Thursday) Parade of Festivals will take off from SM City Northpoint at 2 p.m.; May 28 (Sunday) Sagala,: Parade of Festival Queens at 3 p.m., SM City Northpoint.

An important aspect of the tourism work is the projection locally of this region’s rich cultural heritage. The Department of Tourism Regional Office and SM City Iloilo regularly sponsors Fiestas in the City, to foster and strengthen cultural relations and mutual understanding among the different provinces and cities; to promote cultural exchanges; and to strengthen relations.

Being one of the oldest regions in the Philippines, the Western Visayas Region is traditionally and culturally very affluent. The Fiestas in the City celebration deepens our understanding of how our culture is linked to cultures in other parts of the region. One of its founding principles has been to design an event based on our awareness that all cultures are equal; no cultures or ethnic groups are superior to others.

The event is an opportunity for participating cities and provinces of this region to present their products and services to its mall attendees in an exciting showcase. Each day features a range of exciting presentations and visitor activities where visitors can stop by for fun, education and networking.

Fiestas in the City is the longest local travel fair to promote tourism products in the region.

Western Visayas is a common market now and is a hub for tourists from other parts of the country and the world and having booths selling local tour packages will benefit our region’s tourism.

The provinces of Iloilo, Aklan, Capiz, Negros Occidental, Guimaras, Antique and the cities of Iloilo and Bacolod will participate in the event. So apart from domestic products, customers will also be able to purchase local products.

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