Puregold opens Panay’s flagship store in Pavia

By: Maricyn A. De los Santos

Photos by: Ricky D. Alejo

ILONGGOS are in for value-for-money shopping experience as retail giant, Puregold, opened its flagship store in Iloilo and Panay, the Puregold Pavia, Aug. 12, 2017.

Residents of Pavia and its nearby towns, as well as residents of Iloilo City trooped to Lopez Jaena-Remedios Streets, Poblacion, where they experience first-hand Puregold’s unmatched customer service anchored on its advocacy to provide Filipinos the best value for their hard-earned money.

No less than Puregold’s Lorenzo Co led the opening of the branch, together with Puregold executives, Antonio De los Santos, vice president for operations; Mia Brigette Chua, marketing manager; Gwenneth Rodriguez, advertising and communications manager; and James Balingit, regional manager.

Also present during the opening day were Pavia officials led by Mayor Mike Gorriceta, Councilors Anthony Lawrence Gorriceta, Bibo Gerochi and Danny Hubag, Municipal Administrator Ramy Madero, Purok 3 Barangay Captain Mario Gelongo; and retired general, Jun Ballesteros, the lessor.

De los Santos said that the opening of Pavia branch is a realization of the long-term dream of Pavia to extend its services not only in Iloilo, but in the rest of Panay. The retail store giant is also building another store in Brgy. Ungka, Pavia.

Puregold looks forward to provide Iloilo consumers, especially the small and medium-scale entrepreneur, an opportunity to earn through Tindahan ni Aling Puring (TNAP).

TNAP membership is for free, and membership is open to sari-sari store owners, karinderya/canteen owners, caterers and other kinds of resellers.

“We don’t want you to just start your own business. We want to teach you how to start right, and we will guide you to ensure the business succeeds and prospers,” he said.

“Ang Tindahan ni Aling Puring hindi ka lang tutulungang umasenso, katuwang mo rin sa negosyo,” he stressed.

End-user consumers may avail of Puregold Perks card – a loyalty program that is open to all shoppers 18 years old and above. Members can earn points every time they shop in Puregold. Points may be used to pay for purchases at any Puregold branch nationwide.

Puregold has also PurePadala, which ensures that the money OFW remits goes directly to the basic and most important necessities of their families: food, tuition, utilities, loan payments, and even as start-up capital for sari-sari store business, among others.

With 306 stores and 19 years of retain experience, Puregold commits to continuously give the best value and shopping experience to its customers.

The LGU, on its part, welcomes Puregold to Pavia.

“This partnership is a welcome development; and we are looking forward to more years of long-term partnership,” Gorriceta said.

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Koffieteria now brewing at Iloilo airport

By: Maricyn A. De los Santos

Photos by: Ricky D. Alejo

What is the best way to wait for your flight or to welcome the arrival of your loved ones at Iloilo International Airport in Cabatuan town?

Well, find a comfy seat at Koffieteria and indulge in the aroma of locally grown coffee beans brew to perfection and turned into must-taste specialty coffee by its in-house baristas.

Koffieteria, one of the newest coffee shops in Iloilo, is owned by young couple-entrepreneur, Sam Smets and Gwen Cordon-Smets.

Gwen, the daughter of Joebert and Judy Cordon, developed her love for coffee through her Belgian husband, Sam.

Their love for coffee plus the growing coffee culture of Iloilo inspired the couple to put up Koffieteria at one of the busiest airports in the country.

Gwen takes pride that Koffieteria uses locally grown coffee and distributed by La Roasteria, a popular coffee beans distributor in Iloilo owned by Salvador Mijares.

The couple took a crash-course in Barista & Coffee Academy of Asia in Manila to ensure that Koffieteria shall only offer the highest standard of coffee products.

Aside from coffee, satisfy your tummy with cakes and pastries and pasta baked and cooked by local suppliers. Gwen said it is Koffieteria’s way of supporting other small entrepreneurs in Iloilo.

Jason Gruy, Koffieteria’s in-house barista, explained that brewing coffee is a loving process, as what he learned in his more than two years of barista experience in coffee shops in the Philippines and abroad.

This love and respect for coffee growers and lovers he showed in the brewing demonstration of Koffieteria’s signature “Dinagyang Brew” using the V60 drip.

So, what are you waiting for? Visit Koffieteria at Iloilo International Airport. It is open from 4 am to 9pm.

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